Muni WiFi advocates wants cities to deploy WiFi networks. Free WiFi advocates want to build WiFi networks in neighborhood and cities. FON simply enables people to deploy WiFi networks. Muni WiFi is hard to implement for the simple reason that it is BUREAUCRATIC.
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I already said what went right this week, how we grew our registered fonero numbers 400% to 13,000, how we were approached by many ISPs wanting to sign up to our global wifi roaming platform to increase ARPU and reduce churn, how we appeared in over 100 newspapers around the world, 1300 blogs, dozens of TV shows, radio shows, magazines, etc. Now let´s talk about what went wrong. The mistakes.
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As you know, FON is a global community of people who share WiFi connections. We call these people “Foneros”, as a tribute to our heritage as a Spanish company. In order to become a Fonero, you go to FON, to download software that you install in your router, you place your antenna by a window and you share bandwidth with other Foneros from anywhere in the world. You can also buy the FON Ready router from our web site, plug and play. FON creates a free WiFi roaming environment for those who contribute WiFi signals, namely those who have already signed up with a local ISP and downloaded our software into their WiFi routers.

The success of FON, like the success of all online communities — such as eBay, Skype, ICQ, IM — depends on many people joining. At the very beginning, when there are no obvious advantages to joining FON, it is not so easy to get Foneros, even though the service is free. But as Foneros continue to join, and there are more and more Fonero hotspots, the dream of a unified global broadband wireless signal becomes a reality. The FON movement, as we call it, can achieve what 3G or EVDO has not — a truly broadband wireless Internet everywhere. 3G/EVDO are great for coverage, but their throughput is pitiful compared to WiFi and they are way too expensive.

FON was launched just 90 days ago and we already have over 3,000 registered Foneros. While that number may seem small, 3,000 registered Foneros puts us at 10% of our 2006 objective in only 3 months: to become the largest hotspot network in the world by the end of the year. Currently, the largest global hotspot networks have around 30,000 hotspots. But after having built the second largest Spanish Internet company, Ya.com and the second largest publicly traded telecom company in Spain, Jazztel both with significant backers, I realized that at FON was going to need very special alliances to succeed on its objective of having 1 million hotspots around the world in 4 years. I knew that our method of downloading firmware was a much faster way of building a unified global WiFi signal than the traditional method used by local hotspots companies. Their way — buying WiFi boxes and deploying them hotspot by hotspot — is costly and inefficient. Ours is simple: download and install. Ours is a people’s network. But for FON to succeed we need tremendous magnifying power for our message.

So I sought the ultimate alliances in the industry, and aimed high, very high. And today I have a great announcement to make: FON can now count Google , Skype, Sequoia Capital, and Index Ventures as investors and backers. They’ve joined us to help advance the FON movement, leading a group that has put 18 million Euros into FON and also committed to give us a strategic boost that should help us make this great idea into a great platform for everyone who wants a faster, cheaper and more secure wireless Internet. We’ll invest this money in R&D so we can make it quicker and easier to become a FONERO and so that we can expand the number of things you can do with your FON service. Our goal, after all, isn’t just to share bandwidth. It’s to use the power of people to people networks to create a global wireless network. What makes each of these firms great backers for us is that deep in their DNA is the idea of brand-new business models, tons of innovation and a commitment to making the digital world easier and cheaper. We feel the same way. So while we’re excited about (and responsible for!) their investment, we’re even more pleased to have their support. Also I am pleased to announced today that we have obtained the support of two significant ISPs for FON. In America Speakeasy has said that they welcome FON and in Europe, Glocalnet and FON have signed an agreement so Glocalnet sells its services FON ready and the Swedish foneros will soon be able move around Stockholm and other cities with their WiFi enabled gadgets. FON shares revenues with ISPs making it attractive for them to join the FON movement.
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Please welcome Diego Cabezudo, whom we’ve hired to be our COO. Diego left Ireland where he worked at O2 to return to his home country and join FON. We’re really excited to have him on board.
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Ignacio Escolar, a Spanish journalist wrote a poorly researched article arguing that foneros in Spain could go to jail for two years for downloading our software (links in my Spanish blog). While Spain does have a law that says that people who download content and resell it for profit could be punish with up to a two year prison term, Ignacio Escolar wrongly thought this law, made for the movie industry, could apply to people who share wifi or resell wifi. If this were true, there would be a lot of people in jail at Boingo, T Mobile, Eurospot…

Bills, we owe you, I know. Like we said many times in the past, the WiFi revolution needs both the socialists (the Linuses) and the “free marketeers” (the Bills). For now, perhaps unfairly, only Linuses can use FON. But what I can say to the Bills (who are waiting to set up their router and place their antena where they can catch lots of Aliens ready to pay for a connection) is that we are working very hard to set up a secure system for the Bill option to operate smoothly and safely.

Luckily, we’re not the ones who invented the idea of having a hotspots and charging users of these hotspots. Spain has 1000 charging hotspots and Europe has more than 25,000, so there are systems already tried and tested that we’re adapting. But “For when?” you ask. January 15th seems to be a reasonable date. Today, if you are a Bill you can install the firmware and sign up as a Bill as soon the Bill option is ready.

Now, who should be a Bill? If you own a bar, a restaurant, a hotel, a pharmacy, a laundro-mat, a newspaper kiosk, or if you live in a place where lots of tourists pass by, then you should be a Bill. We’re currently testing directional WiFi antenas that increase your WiFi coverage (perfect for parks!) and we’re also in talks with super Bills. Super Bills are entrepreneurs who want to invest in routers and place them in public places and then share their revenue with FON and the owners of these public places, so that the latter don’t have to buy routers themselves.

…is finally in English!! Now all English speaking foneros can download our software and share wifi with other foneros around the world. FON is free wifi roaming… provided that you agree to share some of your excess bandwidth at home/work. If you are a capitalist fonero, a Bill in our lingo, you will have to wait for another month until you can start milking your wifi. So far we are only functioning in the Linus modality, creating a global pool of shared bandwidth through a simple piece of Linux software. Now this is a BETA. Please report all bugs, typos, and spanglish to teo@fon.es. And we will soon support brands other than Linksys.

BTW we welcome all wifi access point manufacturers to adapt our software to your access points and release it publicly.

I just heard that a journalist from a Spanish television channel said that FON is the Napster of Wifi. Being a Napster fan, I see the analogy.

With FON, a user pays his/her bandwidth at home and can enjoy bandwidth wherever there are other foneros. With Napster, you pay $10 a month and you can download as much music as you want, regardless of where you are. Since I love music, I really prefer Napster to iTunes. iTunes, with its pay-per-song system, works for people who like listening to the same song over and over again. I prefer the variety that Napster gives me. When you think of it, $10 is really peanuts for the amount of music Napster gives you access to.

When journalists ask me why is it that I am building FON my answer is simple. To enjoy a global wifi roaming network and, if I can, to make money in the process. ¿Why do people join FON? Basically for the same reason. To have wifi roaming and, if they can, to make money in the process.

Now, what is so original about FON? It´s not the idea, hotspots as wifi payphones were invented the minute 802.11 was defined. What´s original about FON is that our software is downloaded from the net into people´s wifi access points thereby turning their own access points into members of a global wifi network. Boingo, The Cloud, Telekom, Swisscom with Eurospot or Telefonica have all built separate wifi networks to sell hotspot services. FON turns every citizen into a hotspot provider. Once they do this, they can either be Bills and charge for their wifi or Linuses and not charge but get free roaming priviledges.

Now that we’re planning our launch in the US, i realised that our political activism to create a WiFi nation isn’t that original in this country. Andrew Rasiej, a politician from New York, has his whole campaign based on the idea of creating a WiFi New York. The difference between FON and his campaign agenda isn’t the objective, but rather, the method. Mr. Rasiej WiFi approach requires a multi-million dollar investment in WiFi network infrastructure. The FON approach aims at citizen collaboration whereby citizens are asked to download this free software, install it on their router and place their newly converted FON access points on their window sill. The other obvious difference is the fact that Mr. Rasiej is a politican and I am an entrepreneur. But if there is one thing we have in common, it is our dream to see a mobile internet for everyone become a reality.

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