FON announced today a wonderful initiative to WiFi enable Chueca, Madrid’s gay neighborhood. This is especially relevant because Madrid is about to host Europride and over a million people are expected to come. Researching gay issues, I found out that Internet penetration rates are twice as high among homosexuals in Spain than heterosexuals.

Here are a bunch of links in Spanish to articles announcing the Chueca WiFi Initiative:

El País

PC World Digital



Follow Martin Varsavsky on Twitter:

No Comments

Geoff Hartz on June 13, 2007  · 

What about other penetration rates?

3.0 rating

Henrik on June 17, 2007  · 

This is a very good iniative, for everyone. I applaud you for being such a skilled marketer, Martin!

@Geoff: haha, very funny

3.0 rating

Leave a Comment

Español / English

Subscribe to e-mail bulletin:
Recent Tweets