logo_TGF_enSince its start in 2002, The Global Fund to Fight AIDS, Tuberculosis and Malaria has spent $19bn and saved 4.9 million lives. And you have not heard about them. Or at least I had not heard about them. And that was fine. Until now. That is because The Global Fund is in the process of organizing its next commitment round for another estimated $20bn. But what is interesting about this new campaign is that The Global Fund is not asking for your money. Or, at least, it is not asking for your money directly. And that is because, knowingly or unknowingly, you are already a contributor to this campaign, as a taxpayer wherever you live.

In these times of huge government deficits, however, it is important that your voice be heard. That you let your government know that you believe that saving lives around the world, that preventing the spread of AIDS, tuberculosis and malaria is a worthwhile use of your tax money, that you are in favor of what The Global Fund is doing.

The Global Fund is starting a campaign on May 19th that will attract personalities from around the world to alert citizens of donor nations to how important it is that these efforts go on. And you will be asked to sign a digital petition saying that you endorse these efforts. Your signature counts in the sense that governments need to know that their citizens care.

On May 19th I will sign. I hope you do as well.

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Follow Martin Varsavsky on Twitter: twitter.com/martinvars

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