BT Fon and how to reach the general public with Fon
Published by MartinVarsavsky.net in Fon with No Comments
The Sun‘s coverage of BT FON‘s latest campaign. The girl in the photo is Jennifer Metcalfe, star actress in the UK.
Peter Crouch and Jennifer Metcalfe have grabbed their sombreros to spice up the launch of the world’s biggest ever Mexican Wave.
Liverpool striker Crouch and Hollyoaks stunner Metcalfe are promoting BT FON’s fun new campaign which aims to find out which football team in the UK has the most passionate fans.
Bradford babe Metcalfe visited Arsenal’s Emirates Stadium for Saturday’s clash with Liverpool to meet who filmed their own, unique Mexican Waves.
To me it is fontastic to see all this going on as BT is showing Fon that if you really want to reach the general public you have to go for themes that are less geeky than ours. Who would not dream of being able to connect to Jennifer Metcalfe´s Fonera?
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Gilles on April 9, 2008 ·
Bravo Martin …. you know how to speak to our heart