2010 11
FON to Unveil New Fonera at Mobile World Congress
Published by MartinVarsavsky.net in Fon with No Comments
This week, FON will unveil the newest Fonera WiFi device at the Mobile World Congress in Barcelona. Visit us at booth 2EZ19. The new Fonera SIMPL features the speed of 802.11n, a powerful, detachable antenna increasing reach, sleek design and tiny enclosure. It will be available to the public in May for 39€ and will give users easy, fast and affordable access to the world’s largest WiFi community.
The FON network is growing fast. We surpassed 1 million hotspots in December 2009 and we continue to add close to 100,000 new FON Spots each month. This growth comes from our users who activate their Foneras and from our partners, including BT, ZON Portugal, SFR, and Comstar Russia, who build FON functionality into their own WiFi routers.
Now, with the Fonera SIMPL, we have developed an even better WiFi device. We named it SIMPL for two reasons. First, because it has only FON’s core functionality of creating two WiFi signals – one for public and one for private use. It does not have any of the Fonera 2.0n features. Second, because we are working on a series of improvements to make the registration and connection process with mobile devices as simple as possible. Yesterday, WiFi was all about laptops. The future of WiFi is all about e-books, tablets and smartphones. We are working to optimize the FON experience on these devices.
The target group for the Fonera SIMPL is individuals who want to join the FON community by buying a great WiFi router. But we’re also distributing this Fonera to mobile operators who will bundle it with their smartphones to help offload 3G traffic. We have distributed test models already to mobile operators and they like it.
Here’s a sneak peek…

2010 3
FON, the iPhone and Mobile Operators
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It took Fon almost four years to sell half a million WiFi routers known as Foneras. But in the last 2 months we have received orders for another half a million. This is because mobile operators have changed their view vis-à-vis WiFi. They see WiFi not as a threat anymore, but as a great add-on to 3G, to do the heavy duty work of downloading. Mobile operators know that WiFi cannot really compete with 3G in terms of mobility and that people will continue to want both 3G and WiFi, and will be willing to pay for both.
WiFi improves customer experience and saves CAPEX on a Smartphone when people are at home or in the office. Smartphones don’t need WiFi for email or Twitter, low bandwidth apps. But Smartphones do need WiFi when they become entertainment centers, when they are used to watch TV Series, stream video, stream music. And that is also when Smartphones become real burdens for 3G networks. Think of this, an N router nowadays has as much capacity as a cell tower, less range of course but at cost of $100 vs. $200,000. Here’s an article from the BBC that explains the problem that 02 is having with the iPhone.
With FON people autoconnect their Smartphone at home and also offer 20% of their bandwidth to others who may capture the same signal while at home visiting or nearby through walls and windows. So with FON, Smartphones get coverage at home and at other homes or offices with our Fonera routers. In certain countries, like the UK, FON has a venture together with BT, known as BT FON that has close to a million hotspots. That is great coverage and our network is becoming more and more valuable to mobile operators who want to complement 3G with WiFi.
But in order to preserve the ecosystem, and not go against fixed operators, FON is not free to those who don’t donate bandwidth. FON has a rule, “you share a little WiFi at home and you roam for free”, but if you don’t share you have to pay. In this way, FON has solved the leeching problem that free wifi networks have. As great as Free WiFi networks are, they never really took off because there are many more takers than people who offer WiFi. Also frankly, if they would take off, they would destroy most of the fixed telecom industry. With Fon there is a balance. To take you have to give. So people continue to buy fixed broadband services from companies like BT, ZON, Comstar, Neuf and other partners of ours. So in this telco/consumer ecosystem FON helps consumers, but also promotes fixed and mobile bandwidth. This is why FON has in its capital structure, telcos like BT and consumer internet companies like Google.
Here’s a video in which I try to make this point 🙂
2010 30
FON and DEVICESCAPE Partner to Provide Easy WiFi Connectivity
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The attention FON started receiving last year from mobile Telcos, is yet another proof of the important role of WiFi. Not only in the sphere of laptops and other home electronics, but also for gadgets on the go, such as mobile phones. This year we will get a bigger and bigger share of our users through mobile operators, and hence much more connections will be made through mobile devices.
Now, naturally people will want to connect seamlessly to WiFi, no matter the device. Therefore, we are happy to partner with Devicescape, to give our users an even better WiFi experience. Devicescape makes clients that you download on your phone or laptop, and whenever you click to connect to a FON signal, the client handles the login process for you, in the background.
Within the scope of the partnership, we are giving our FON users direct access to Devicescapes clients for free. In Germany, together with our partner, mobile operator E-Plus, we will give our users a unique FON branded client for Nokia phones, that we are currently developing together with Devicescape.
This year will be the year of mobile FON!
2010 17
FON Got an Order for 400,000 Fonera WiFi Routers this Week
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While we still can’t disclose from whom FON got an order for 400K Foneras, I can say that it is a mobile operator. Mobile operators are realizing that FON is their amigo. That, for them, it’s great when customers who paid their monthly 3G fees offload their traffic onto a WiFi network. More to follow.
2009 4
Fon End of ’09 Party
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2009 was a great year for Fon. We started with heavy losses, we cut costs, grew revenues and margins and ended the year as a profitable company. Our last month´s revenues were around $1M, up from $150K in January. Our losses in January were around $500K, last month we had a gain of $30K. As a result our stock options are now in the black. So in gratitude to all of those at Fon this year, we doubled the size of our stock option pool. Overall the mood was festive and we did what we love to do at Fon, a great fiesta. Here are some pictures that I took.
I would like to thank all of those who work for Fon, our investors, those who love those who work for Fon for putting up with us (including my wife Nina), and of course all the 800K foneros who share a little WiFi at home and roam the world for free. A toast to all of you!

- Image via CrunchBase
18 months ago, at Fon, we launched Twitxr which means twitter plus picture (pronounced twitchr as in basque tx is pronounced ch). We then got coverage from Techcrunch, the Guardian and others. We developed Twitxr at the time the iPhone was getting started and Twitter was just gaining strength. We did from Fon because we wanted to show that there were ways to use Twitter that needed bandwidth and therefore WiFi. Our objective was to do something core to Fon and develop a WiFi enabled Twitter. We had planned to add video to it. But either by copying us or by simultaneous invention the idea of tweets+geolocalizationfriendsmap+pictures+crosspostingfacebookflickr became very popular. Other twitter type projects like Twitpic, Twitwall, Pikter, Pikchur, Twics, here´s 26 of them. At this point we are ready to merge with any of those sites. Twitxr is very global and gets a new picture every 3 minutes or so from all over the world. If you are interested pls contact me at martinvars@me.com.
2009 16
A profitable Fon is more Fun
Published by MartinVarsavsky.net in Fon with No Comments

- Image via CrunchBase
At Fon we have an amazing board: Anil Hansjee of Google, Danny Rimer and Mike Volpi of Index Ventures, Janus Friis and Niklas Zennstrom of Atomico (formerly of Skype) and Chris Smith of Coral Ventures. We also have investors from Sequoia Capital, Ebay, BT, Digital Garage, Excite Japan, Marc Andreessen, Joanna Rees, and of course myself, CEO and Founder. All of us together have invested 36 million euros in Fon. All of us a little crazy of course, because the basic idea of Fon, “share a little WiFi at home and roam the world for free” is a far fetched, improbable concept. And it has not been a smooth ride. We have made significant mistakes, among them losing two thirds of our funds subsidizing foneras many of which ended in some lost closet around the globe. It was a year ago in the midst of the crisis and, recognizing these mistakes, that I started to personally finance the losses of the company. I felt it was my turn to show that I was willing to risk it for Fon. But losing around a million dollars a month it really seemed that Fon was going to sink. But this post is the story of how it did not. Most likely because I had been through this before.
I saw Viatel sinking for 9 years until my original 200K, and those of my then key investors like George Soros, ended up being worth over a billion. I saw Jazztel lose large amounts of money as well, but because of the strategic value of its network it was then worth 900 million when I left and my investors Advent, Apax, Spectrum Equity cashed out nicely. I also saw Ya.com, a company that we built with 55 million euros and sold for 750 million dollars, lose tons of money. And we sold it way before it was profitable again because of its strategic value. Both Deutsche Telekom and France Telecom wanted to own the second largest portal/ISP after Terra. And I saw defeat as well. I personally lost 52 million dollars in Einsteinet, a German cloud computing company managed by a remarkable group of people in Munich, but 5 years ahead of the boom of cloud computing. It was a terrible blow for me and my investors, but, if anything, it taught me a simple lesson, not to give up too soon. Cloud computing did make it in the end and Google, my investor in Fon, would have probably bought Einsteinet. This background may explain why last year I decided to insist with Fon.
19 years in technology have trained me to expect the unexpected, to “hang in there”. What the 3 companies that I started and got to be worth over $700 million dollars by the time I sold have in common, is that they were strategic assets that huge telcos wanted to buy. But I still could not make them profitable. I guess it did not matter. In the right markets you can get away with this. But what was true in 2000 was not true in 2003, when I threw in the towel on Einsteinet. Presently the world is like 2003, except that what happened to technology then is happening to everything else now. So last year when I became the only investor covering the losses of Fon I knew that for us it was profits or death. I went for profits.
And a year later I am happy to announce, a la Facebook, that the last quarter of 09 will be our first profitable quarter. And I mean not just EBITDA positive but profitable. I can also share with you that we will probably do around 2.5 million dollars in revenues up from 400k in the first quarter (all figures are in dollars). Currently growth is phenomenal, costs are low and margins are high in our two lines of business; selling foneras, selling wifi access passes alone or with our partners which include some of the largest telcos in the world (BT, SFR, Comstar, Zon and others).
Of course I don’t know precisely where do we go from here at Fon. But since we are not a public company I can share with you at least where I would like to see Fon in 2010. By next summer I would love to be doing around 1 million in profits per month. And for all of 2011 I would be very happy if we did around 20 million in profit. This is not unreasonable but we have to get from here to there. Growth is tremendous but we could stall. To reach these objectives we have to continue making telco deals and make the launch of our Fonera 2.0n a success. I am personally very excited by how well the Fon team has worked to come up with the Fonera 2.0n, a router that not only shares a little wifi at home and roams the world for free, but it is also your “internet assistant”. The Fonera 2.0n is really a PC hidden inside a WiFi router. When you connect it to a hard drive of your choice it downloads torrents, Megaupload, Rapidshare, uploads to Youtube, Picasa, Facebook, Flickr. It also converts 3G to WiFi like the MiFi. It tweets itself so you can follow it away from home and it has a few other tricks such as making money for its owner. We think that for 79 euros or 99 dollars it will be a hit. Or at least we hope so because whatever people in business say, they never really know how successful or not something will be.
Granted, we could lose momentum and be not at 1 million but at something like 300K a month in profits by next summer, in which case recovering the 36 million euros invested will mostly depend on what got me and my partners off the hook in the past, a strategic sale to large players. Telcos who want to own the biggest and fastest growing wifi network in the world. Another source of value may be the partnership with Ubiquisys, the FemtoFonera, which expands the Fonera model to the 3G world. This is unproven value but it could very well materialize. In urban areas it is ugly and absurd to continue to build huge antennas in roof tops when small elegant cells like the ones Ubiquisys makes can give both 3G and WiFi to people in the block. This is especially useful in underground areas, garages, malls, where 3G coverage is very costly and inefficient.
As a start up with 3 years of life, breaking even makes you, first of all, a sustainable company and that we will be… very profitable? That remains to be seen. But turning the corner is huge for us. I would like to end this post thanking all the foneros we have around the world, our partners the telcos who realized how happy customers who pay at home and roam the world for free can be with their service, to our investors who trusted us with a nutty idea and to all of those who have worked and now work for Fon. I would like to thank my now wife Nina, who I met working at Fon, who still works with me at Fon, and who put up with me during the worst moments of this venture.
Muchas gracias a todos!
2009 18
Fonera 2.0g in retail stores in Japan
Published by MartinVarsavsky.net in Fon with No Comments
The Fonera 2.0g is on sale in Japan at 6,980JPY. It is available on Amazon and at retail store Yodobashi Camera. We will soon expand our retail sales to BIC Camera and Tsukumo.
Nina and I are now in Japan. After a hectic day of meetings yesterday we had a great time today walking around Shibuya, Roppongi, Hakeshita Street, Omotesando and many other areas. Tokyo is in the details. It is a gigantic city made of tiny, original moments. Here are some pictures that I took as we walked around. If you don´t know Tokyo and get a chance do come to visit. You will not be disappointed.
2009 16
Generational Divide vis-à-vis Fonera 2.0n
Published by MartinVarsavsky.net in Fon with No Comments
I have spent the last two days showing the Fonera 2.0n to key opinion makers in the Valley and with a few exceptions I found a clear generational divide. To people over 40, my contemporaries, the key feature of the new Fonera, namely its ability to upload and download is mostly uninteresting. Older people seem to send and receive few large files from the Internet. People in their 20s however want one. They spend an incredible amount of time uploading to YouTube, Facebook, and to some extent Flickr and Picasa. More important they spend and even greater amount of time downloading from Bit Torrent sites, Megaupload, Rapidshare and they know what it is to wait and wait for content to download. For older people the only feature that they find interesting is converting 3G to WiFi (some spoke about using it for the kids in the van) and backing up their files. For many of them the feature that we are working on that will allow you to ask your computer to download torrents via Twitter and to be notified when they are done, was irrelevant. Because of my age, I should be on the group that finds the Fonera uninteresting. But I live in a country, Spain, in which we pay a tax on hard drives and digital memories of all kinds and then we are allowed to download whatever we want for personal use. Moreover I also download paid and free content. And as you can see in this blog, especially in the Spanish version, I also upload. There are tons of videos that I send to YouTube. As I switch to HD, at 100MB per minute of video content trying to reach Youtube, the waiting during uploading is exasperating. Instead with the Fonera 2.0n I send the video over WiFi to the Fonera 2.0n and go to work, in a few hours it is in Youtube.
So just like I had the idea for while Fon searching for WiFi in Paris in late ’05, I got the idea for the Fonera 2.0n a year later while trying to free up my laptop from doing tedious tasks that required me to wait at home such as uploading and downloading. In general I would say that I design products that I like to use. And thanks to the amazing team of developers we have at Fon, they happen. But from what I have seen my products are unfortunately not for my generation. Still so long as there are people who are willing to buy them why should I care if they are not in their 40s?
2009 14
Unveiling the Fonera 2.0n!
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Last night at the Village Pub in Silicon Valley (Woodside, CA), we launched the Fonera 2.0n WiFi router – available for sale in Europe (€79) on September 15th and in the US ($99) on October 15th. The Fonera 2.0n is similar to the Fonera 2.0g but has a much more powerful processor and is built around the 802.11n standard which means that it has greater range, bandwidth and speed than its predecessor. The launch was attended by 30 of the most important bloggers, Twitterers and news organizations in the world, including The New York Times and The Economist.
Thanks to Loic Le Meur and Geraldine who organised a great event.
Here is the full press release.
Here are the first articles from CrunchGear and Bub.blicio.us..
A few pictures below. You can also see nice pics of the dinner @briansolis
The attendees:
Martin Varsavsky + Nina Wiegand – FON
Loic Le Meur + Geraldine Le Meur – Seesmic
Bernardo Hernandez – Google
Michael Arrington – TechCrunch
Seth Sternberg – Meebo
Gabe Rivera – TechMeme
Dave McLure – Founders Fund
Jeremiah Owyang – Forrester
Brian Solis – Future Works
Joanna Rees – VSPCapital + John Hamm
Ariel Pohler – Textmarks
Jeff Clavier – SoftTechVC + Babette Clavier
Dave Morin – Facebook
Brittany Bohnet – Google
Randi Zuckerberg – Facebook
Louis Gray – louisgray.com
Jack Dorsey – Twitter
Jennifer Leggio – ZDNet
Robert Scoble – RackSpace
Erik Lammerding – Apple
Paul Boutin – New York Times
Troy Wolverton – San Jose Mercury News
Martin Giles – The Economist
ijustine – Twitter star
@veronica – another Twitter star
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