My relative Benjamin Varsavsky (or Warshavsky because he changed our last name to what he insists is the original form) lives in the Netherlands. He is an MD, an avid computer, a young 85 and, I thought, a convinced Atheist. I say I thought so because he just sent me this story that confused me.

AN ATHEIST IN THE WOODS.

An atheist was walking through the woods.

’What majestic trees! What powerful rivers! What beautiful animals!’ he said to himself.

 As he was walking alongside the river, he heard a rustling in the bushes behind him. He turned to look and saw a 7-foot grizzly bear charging towards him. He ran as fast as he could up the path, looked over his shoulder and saw the bear was closing in on him, looked again, and the bear was even closer. 

He tripped and fell on the ground.

 He rolled over to pick himself up but saw that the bear was right on top of him, reaching for him with his left paw and raising his right paw to strike him. At that instant the atheist cried out,  
’Oh my God!’

Time stopped. The bear froze. The forest was silent. As a bright light shone upon the man, a voice came out of the sky.

’You deny my existence for all these years, teach others I don’t exist and even credit creation to cosmic accident.
Do you expect me to help you out of this predicament? Am I to count you as a believer?’ 

The atheist looked directly into the light.

“‘It would be hypocritical of me to suddenly ask you to treat me as a Christian now, but perhaps you could make the BEAR a Christian?”

’Very well,’ said the voice.

 The light went out. The sounds of the forest resumed. And the bear dropped his right paw, brought both paws together, bowed his head and spoke:

“Lord bless this food, which I am about to receive from thy bounty through Christ our Lord, Amen.”

Yesterday we had our first in person presentation of the Fonera 2.0. It was in Paris. During this presentation I announced that the Fonera 2.0 will go for sale everywhere in Europe on April 21st. USA and Japan, Hong Kong and Taiwan will start in May. The promotional price for the launch will be 49 euros.

Here´s a video in English that explains some of what the Fonera 2.0 does which is basically to upload and download while you take your computer somewhere else and to convert 3G to WiFi.

Here´s a video of the event. It is in my poor French which is only as bad as Emilio Botín´s English as you can see in this video. In case you don´t know who Emilio Botin is he is the CEO of Banco Santander.

The unofficial unveiling was very understated and included pasta dinner, Spanish wines and French Cheeses at my Paris flat in Place des Vosges. Nina and my two sons were there. In an informal atmosphere with discussed the pros and pros of this new product (sorry, I just can´t get to say pros and cons). Reaction of the unveiling in my Spanish blog was very negative probably because we did not do the unveiling in Spain but then the French have adopted Fon in bigger numbers something the Spanish Foneros still can´t stomach.

Here are some pictures of the event.

Here´s one of the articles that were published after the event that includes a comparison chart.

Frageek

Clubic

Francofon

Harakiwi

mrboo

Fredzone

Below is a comparison table listing features and prices of the Fonera 2.0 and its closest competitors. Companies like ASUS, Planex, D-Link, Belkin and Linksys all sell wireless routers with USB ports and storage features, but none of these provides the same functionality  as the Fonera 2.0 and none can match its 49€ price. This makes the Fonera 2.0 the best deal on the market if you are looking for a smart router that not only gives you wifi, but also allows you to share hard drives, printers and webcams in your network and delegate your downloading and uploading activities to an inexpensive tiny router, letting you keep your PC off while downloading at night, helping you save money and reduce carbon emissions.

The closest competitors for the Fonera 2.0 are WiFi routers from Planex and ASUS that let you download files from BitTorrent to a USB hard drive and share a printer on your network. Both lack most of the Fonera 2.0’s features, like Youtube, Flickr and Picasa uploaders, out-of-the-box support for 3G modems and the Megaupload and Rapidshare downloaders. Both ASUS and Planex products let you stream your files to iTunes equipped PCs or media devices and we’ll soon release the same iTunes server functionality for the Fonera 2.0. On top of that, the Fonera 2.0, like a normal Fonera, lets you  share some of your bandwidth at home, make some money with your WiFi connection and roam the world for free. This unique feature is not available in any other router. The Fonera continues to be the only social router in the world.

Planex BitTorrent routers are hard to find in Europe or the US (or at least I couldn’t find recent pricing information for them), while the ASUS WL-500g Premium and its bigger brother, the WL-700 (equipped with a 250GB drive), cost respectively around 100€ and 220€. The other routers in the table provide only basic file sharing features and nonetheless all cost more then our Fonera 2.0. The Belkin N+ router and D-Link DIR-855 offer greater coverage thanks to the 802.11n standard, that the Fonera 2.0 (which is 802.11g) can beat using our Fontennas. We decided to keep the price of the Fonera low by not including a hard drive as there are 1 tera HDD now for only 99 euros. The Fonera works best with a USB 2.0 hub so you can combine pen drives, hard drives, web cams, 3G dongles, or whatever USB device you fancy.

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Besides being an exciting gadget, the Fonera 2.0 helps you reduce some of the CO2 you generate in your digital life. The Fonera 2.0 is Green because you can save energy moving your long time consuming tasks from your notebook or desktop to your Fonera 2.0 router, allowing you to shut down your computer while Fonera 2.0 does the uploading and downloading.

When we leave our computers on at night, doing long uploads of our videos to YouTube, or downloading huge files with BitTorrent, our notebook or desktop cannot go to standby mode and wastes from 10 to 100W of electricity – 10W is what we would consume with a very energy efficient notebook with its screen off, and 100W is with a not-so-efficient Core Duo desktop PC using a screen saver with the monitor on. And multiply all this for an entire night, for as many nights as we leave it on!

With the new Fonera 2.0 executing all these uploading/downloading tasks, and with a USB HDD attached to it, you will only consume from 2.95W to 3.85W (depending on HDD model).

This means that, in the worst case scenario, you will reduce to 1/3rd the CO2 emissions that our uploading/downloading generates and if you are replacing an average desktop PC, CO2 emissions using the Fonera 2.0 will be reduced up to 30 times.

So, all of us at FON that have been developing this piece of equipment for quite a while, feel happy that this social router that manages your relationship with the web 2.0 is also greener than any alternative to upload and downlaod.

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In Spanish, we use the phrase “sentido de la orientación” all the time. In English, you can speak about a sense of direction or my preferred, though rarely used term, “sense of orientation.” Being an entrepreneur, I think that what is most needed, is a sense of orientation…in business. It is interesting that now researchers are finding out how the sense of orientation works.

Here´s a summary:


To orient ourselves, we mainly need two pieces of information: where am I and in which direction am I heading? Experiments in the rat have shown that these types of information are directly accessible and independently coded in the brain. When the rat explores a new territory, so-called place cells and head direction cells form within only a few minutes. Place cells are active when the rat visits a particular area, no matter which direction it is facing. In contrast, head direction cells code the direction the rat is heading, independent of where it is. Also humans presumably have these and other types of cells which specifically instruct its sense of orientation. Scientists around Mathias Franzius and Laurenz Wiskott from the Humboldt-University and Bernstein Center for Computational Neuroscience Berlin (Germany) have now developed a theoretical model that can explain the emergence of all orientation-specific cells that are known in rats and primates to date.

Now my personal experience is that most successful entrepreneurs I know have a very good sense of orientation. Many are pilots, skippers, mountain bikers. When I have gone cycling in the mountains with top entrepreneurs like Sergey Brin, Niklas Zennstrom, Michael Dell and others, I have found that they are all very aware of the two key variables that manage orientation: knowing where you are and knowing where you are headed. Loic LeMeur, founder of Seesmic, is an amazing pilot. Needless to say that, in business, knowing where you are and knowing were you are headed is essential. Similarly, making the right shelving choices for any store size can be a decisive factor in guiding a retail business toward efficiency and growth. Entrepreneurs may also invest in the services of a CRO agency to achieve their marketing and business expansion goals.

Moreover, I am convinced that the sense of orientation is not equally divided among men and women and, since I don´t run Harvard University, I can say so. The women entrepreneurs that I know, though, do seem to have a great sense of orientation. I know that there´s nothing scientific about commenting on my life experience and coming to conclusions but for whatever is worth it is what I observe. Emily Cinader, founder of J Crew for example, who was my girlfriend in the 80s when I was at Columbia University, is not only an outstanding entrepreneur, but she definitely knows her way around.

At the same time, there seems to be a genetic component to the sense of orientation. I have a good sense of orientation and so do my four children. The two boys and the two girls. Recently I have been observing the sense of orientation of Leo, my two year old son and it is uncanny. Leo can barely talk, but he can walk, find a water fountain that he saw in a park the previous week, which is out of sight and 200 meters away from him. He just says agua and goes for it. I follow.

I hope one day we understand much more about how we orient ourselves.

I am not on medication and have never been. But I did go to verbal therapy for 8 years ending in 2001. I found it long but mostly useful.

Before I used to think that therapy was for when you had some problems career wise or relationship wise. And medication was for people who were really messed up. But now more and more I hear of friends who are on medication. It seems that medication is the new therapy. That there are many choices and that they work. That the stigma is gone. I wonder if there are reliable numbers of what percentage of the population of the EU, or USA are on medication on a regular basis.

In this video I show how the process works. It works the same way as the Youtube uploader and the soon to be deployed Picasa uploader. You create a folder called flickr in a pen drive, you put your pictures in the pen drive and when you take out the pen drive from your computer and stick it in your Fonera 2.0 wifi router the Fonera automatically sends your pictures to Flickr in private mode. All this while you do something else in the computer.

The Fonera 2.0 will go for sale in Europe for 49 euros in mid April.

And in this set you will see family members acting as photo shoot models for the pictures that were uploaded.

In the video at the bottom I show the main features of the Fonera 2.0, our new social router that is being manufactured in China and for which we are already accepting reservations in our online shop. Initially we’re going to price it €49 (around 66$). The Fonera 2.0 not only lets you share some of your bandwidth at home, make money with your WiFi connection and roam the world for free, it also lets you manage your storage, backup, uploading and downloading activities and connect your HSDPA or 3G USB Dongle and emit WiFi. More details.

With the Fonera 2.0 you can:

– backup your files

– download files from BitTorrent to your hard drive without a PC

– download files from Rapidshare and Megaupload without a PC

– upload videos to Youtube from any USB pen drive, without you having to use your PC. We’ll soon add support for Picasa and Flickr.

– share a printer or access a remote webcam using WiFi and your Fonera

– access, manage and share a hard drive via WiFi

-upload tons of pictures at once to Flickr without needing to have your laptop. You just put the pictures in a pen drive in a folder named Flickr and the Fonera recognizes it and sends your pictures to Flickr.

-connect your HSDPA or 3G USB dongle from most 3G providers in the world and emit WiFi. As you know the biggest problem with 3G is that is personal.

The main reason to use a Fonera 2.0 for your uploads and downloads is that you can have an inexpensive and small gadget do the work for you instead of having to keep your laptop or fixed PC on all the time to do the same operations. There are also significant environmental reasons. The Fonera 2.0 can let you save a lot of energy: a PC downloading/uploading to the Web uses around 40W, while the Fonera doing the same thing uses 6W.

The fact the Fonera is based on open source helps a great deal in growing apps that can be added to this first social and now smart wifi router. We invite developers to code any kind of application for it. We have a special developer-mode for them.

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Here´s an explanatory video in which I alternate in tone between being a sound reviewer of my product and sounding like rabid salesman.

Or one in Spanish that it´s slightly better.

And if you want to help us decide if we should stick to the Fonera 2.0 name or use another one here´s a poll to give us a hand.

Here are the stats on market share. And here on traffic. They are not totally consistent. But they give you and idea. I do not know if the internet traffic off iPhones is a combination of WiFi traffic and mobile network traffic. I suppose so.

Maybe I am the eternal optimist, but I am one of those convinced that the US real estate market is not as bad as the markets that price mortgages think. And now that the US government is seeking buyers for a trillion of those assets going for private equity funds and hedge funds, I wonder this: Why do I have to pay somebody a 20% commission to buy those assets? Why can´t I buy those assets directly? Why doesn´t the US government create securities with, say, face value of $10K each, made of a diversified, countrywide pool of those assets and sell them retail?

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