Now they simply go to Alluc, they select the movie or TV series they want to watch (lately they are hooked on Heroes), and the show appears instantaneously on Daily Motion.

Lately, there seems to be no limit to what technology can do to strip content of advertising or payment. In Spain we already had an unusual legal situation, because downloading movies, TV series and songs for personal use is not a crime. But with Alluc, who needs downloading?

Downloading is time consuming and much more expensive than what people think cause it takes up a lot of hard drive space. Twelve year olds know this, and they just stream their content on demand. Video on demand was in the plans of the large telcos for 15 years, but now it is the most unlikely players who are delivering it.

Now if anyone knows what I can say to a 12 year old not to do this, please let me know. In the meantime we are rapidly moving into a world of expanding audiences and shrinking revenues for content makers. The only solution I see is partially what is being done already which is to turn movies into one big infomercial frequently featuring products are part of the content.

Follow Martin Varsavsky on Twitter: twitter.com/martinvars

No Comments

Dan on April 9, 2007  · 

If you can’t follow the trend, ride it!
There’s nothing stopping this anytime soon and we’re at the verge of the second dot com bust. But this time it’s not going to be the newcomers..

A 12 yo will have trouble undertanding a minute detail though:
the internet is really really sensitive. One small disruption and it’s all gone. I, for one, am not ready to move all my content online and will not do so anytime soon.

Get your heads out of the bubble and withness a very organic world that cares not about the stability of our broadband links. That’s where it all ends and reality begins!

dan / wirelessisfun.com

3.0 rating

jaime on April 9, 2007  · 

gracias mil y una vez gracias por el link, yo soy adulto pero por fin podré ver Lost a la par que en USA sin usar la mula.

3.0 rating

Gabriel on April 11, 2007  · 

Very interesting Martin. Still some issues with quality compared to a download and with availability of latest movies, shows, music. Have been trying out Joost for while and that looks very promising, early days though.
By the way, you should speak at TED at some point. To keep sharing your wisdom.
Hope all is well with you
/Gabriel

3.0 rating

peter on April 22, 2007  · 

For internet tv online there’s viewmy.tv (it’s a bit like YouTube but with live TV not short videos).
Channels from all over the world, monitored stream quality and availability, tons of features.

3.0 rating

Martin Varsavsky on April 23, 2007  · 

Peter,

I have seen many of those that worked with somebody broadcasting a cable feed for all to see. But Viewmy.tv seems to be cooperating with those channels who want to be seen around the world. As a result it is great cause it is legal but the channel choice is poor.

3.0 rating

mohy on May 25, 2007  · 

guys kids use this site more. It has all the tv shows online for free! Watch FREE tv Online

3.0 rating

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