dear photoI am an amateur photographer. I like to post my photos on Flickr and enjoy sharing photo series here on the blog. So as someone who loves this art form, I’m happy to share a unique photography project started by my good friend Daniela Hinrichs.

After many years of experience working in the Internet sector, Daniela has launched a new online project called DEAR Photography, a showcase of hand-picked artists and their works, which are available as unique prints, exclusive and limited editions.

Artists and clients will be able to contact each other directly through DEAR. Artists who are granted access to the platform to broker their works receive 70% of the proceeds from sales, rather than the 50% typical for the industry.

What’s more, the service provides an augmented reality app to see the artwork on your own walls.

The project is based on photography only because, according to Daniela, “photography will be the next trend. Painting has been a much-valued art form for centuries. Photography on the other hand is still bursting with untapped potential”.

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