steven morales on May 16, 2010 ·
nice lesson in strategy, thks
Roberto on May 16, 2010 ·
Adding some points:
Jollicloud should really point out the easy and foolproof installation of optional apps. Call it “Jollistore” and call every application “Jolli App”.
In my opinion the big success of Apple iPhone and Apple iPad is the foolproof installation of new functionalities, delivered in easy to manage Applications. Since quite a lot of people use netbooks as their secondary computer they do not want to spend too much time in installation and configuration.
Mariano Marcos on May 16, 2010 ·
Jolicloud’s biggest enemies are hardware manufacturers. And you’re right: ’cause they sell their hw with Windows on it.
Mariano on May 16, 2010 ·
Netvibes es lo más!!! Mi Netvibes lo hice en base al tuyo, MV. Tenés tantas páginas buenas que agarré el tuyo, le puse mis páginas y me quedó un Netvibes de p… madre.
Jesus on May 17, 2010 ·
benjamin on May 19, 2010 ·
i hope john rubinstein and the folks from hp are going to read your article. so, jollicloud, hurry up. the webOS from palm is entering the netbook-market …but only on netbooks from hp 🙂
Fredrik Wengelin on May 19, 2010 ·
You are absolutely right, Jolicloud is a winner, if promoted correctly, but also if they can fix the support. Two issues has been dragging for a long time: Sound on Skype and WiFi on a number of devices – that kind of foot dragging can kill even as excellent a project as Jolicloud
kerry ritz on May 20, 2010 ·
This is second line on JoliCloud Express Installation Page:
Here is the MD5 sum of the Jolicloud Express file: MD5 (JolicloudExpress-PreFinal.exe) = d1e5545a40c002a63c1e97b31db20630
As long as they continue to use this kind of language on their website, they will never reach the mass market.
Apple wins because they speak to consumers (yes, consumers, not users!) in a way that is easy to understand. Very few steps, no technical terms. It’s easy and it works. Think about television: i subscribe to a cable or satellite service and I buy a television. For the most part, I plug it in, turn it on, and it works. I don’t have to understand words like “extract”, “configuration” etc.
Sinple question: Can Tariq’s mother or grandmother install and use JoliCloud? That’s the test if you they really want to win big!
antoin O Lachtnain on May 21, 2010 ·
What are the target decisionmaker groups for Jolicloud though? I thought the key would be to convince equipment manufacturers to carry it as a cheaper alternative to Windows? Maybe there is a plan for a few intermediate steps before that happens.
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jacopogio on May 15, 2010 ·
that is the winner advice for Jolicloud.
I agree: the Jolicloud market is not Linux and user are not the geeks!!
Tariq is also speaking of a “Jolicloud for kids” and that could also be part of the winning strategy as a 300€ netbook is cheaper and safer than a 1000€ Windows PC.
Finally, I can also see an Advertising on Device strategy thanks to the OS. (more details on request 😉 )