2059548334_51b527d5da1.jpgLast Friday I organized a dinner in La Judería resturant in Sevilla and a lot of people from the Spanish Web and Blog community were present: Wicho from Microsiervos, Enrique Dans, Ismael El-Qudsi from Microsoft, Anil de Mello from Mobuzz, Ricardo Galli from Meneame, Julio Alonso from Weblogs SL, Eduardo Arcos, Arturo Paniagua, Manu Contreras, Carlos Martinez, Alexandra Guerrero, Carlos Mantero, Paloma Abad and Jaime Fernández from Hipertextual, Fernando Serer and Alejandro Carravedo from Blogestudio , and Jonan from Pixel y Dixel.

During the dinner I realized that most of the Spanish Internet was at the same table, that together we had something like 30 million uniques per day if you added all those sites and Fon. It was then I started thinking at how to turn to good use this great communication potential. While having a drink after dinner I talked with groups of bloggers asking them what we could do together. Ricardo Galli had a great idea for which he suggested the name “Si a Internet”, “Yes to the Internet”.

This initiative begins from noticing something which is probably already clear to most of the people who work or live on the Web: traditional media see the Internet as a threat to their business and power and frequently publish articles or TV programs and print talking that portrays the Internet as the wrong lifestyle choice. One day is about pedophiles, another one about terrorists on the internet, or whatever may make the average person feel uncomfortable with a new media that is undermining their cozy livelihood.

“Si a Internet” would be our answer: a button on the websites represented at the table and everyone else who likes this idea that will link to a website explaining how Internet is becoming the real source for critical thinking and not a safe haven for terrorists, drug addicts and pedophiles, as the Spanish press likes to argue ( same happens in many other countries).

I think it´s time that all key web sites adopt a common ethics code and endorse a common platform that would make the average citizen feel comfortable with the internet as its major source of news, communication and entertainment. This would of course require more self policing on the side of those who work on the internet including a fight against spamming and other sources of discomfort on the net.

In any case this is still only at the idea stage.

Follow Martin Varsavsky on Twitter: twitter.com/martinvars

No Comments

Ismael El-Qudsi on November 27, 2007  · 

You are totally right Martin! (BTW: thanks for inviting me)

Traditional media always see Internet like the place where all bad things happens, but this is not due to internet, it’s just human condition…

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Jean-Marie Le Ray on November 27, 2007  · 


Excellente idée. Une initiative semblable sur le Web francophone serait très intéressante !


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ricardo galli on November 27, 2007  · 

I tried to buy “siainternet.org” and realised it was acquired two days ago by Alberto Verdoy.

So, just in case I bought siainternet.info. Of course I will transfer this domain to anyone who runs the campaign site (if not us).

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Jonan on November 27, 2007  · 

I was there also… 🙁
(yo estuve allí… y no me visteis :-P)

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Leighton Cooke on November 27, 2007  · 

Good idea. Of course the internet will reflect human nature. What I personally think is important is that Europe gets its act together to provide better internet services for its citizens so that we are no longer so dependent on America. Too much of the web is hosted in California. Until the whole data privacy issue is sorted out people will remain suspicious when their personal details are used against them. More transparency and a code of ethics are to be welcomed.

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Eduardo Arcos on November 27, 2007  · 

Alberto works with us, but I believe this was a timing coincidence, I just sent him an email about the domain, maybe he can give it to the cause 🙂

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johnymepeino on November 27, 2007  · 

¿Cuántos bloggers hay actualmente en España?

Restando los casi 800 de Sevilla ¿Cuántos estuvieron callados durante vuestro evento?

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Allen Gelberg on November 27, 2007  · 

Be careful that this does not become the limits of your liberalism. Martin, this makes perfect sense but is our generation, are your peers, the ones to create this. You and I might vote yes and I might even say “it’s about time”…

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Eduardo Arcos on November 27, 2007  · 

Alberto registered the domain the same way Ricardo did, to keep it before someone with not-so-good intentions grab it. He will transfer it to anyone who runs the campaign site.

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Alberto Verdoy on November 27, 2007  · 


I work in Hipertextual and I decided to buy the domains to collaborate with the cause. I have spoken with Eduardo Arcos and I have said to him that you have the domains to your entire disposition.

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willdom on November 27, 2007  · 

that’s a great idea.

It will appear in the traditional media for sure!!!

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Carlos Mantero on November 27, 2007  · 

You are totally right and you already have my opinion about this issue.

I am very interested in the project because I really believe that is a good way for promote all the good things that all the people can do with the web and show them why Internet is a good place for play, learn or make businesses.

Can be interesting get the domain “property of Alberto” and begin to do something related to this issue.

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Carlos Mantero on November 27, 2007  · 

By the way, I have saw that you don’t know about my blog. If you want made some change, the URL is http://www.carlosmantero.com, for your knowledgement. Please don’t publish this comment if you believe that is useless.

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pepito on November 27, 2007  · 

I think the mistake of Mr Varsavsky is to rely on Internet as a business plataform based mainly on adolescents hanging out on their free time. I cannot see the business anywhere, shortsighted?, maybe. I would be more prone to admit that if, based on internet, one could make technological enterprise-oriented services. Internet is inefficient, crowdy noisy environment and not reliable at all, something that currently deters real companies to go further with real projects. There is only room for advertisement and… vapowareeee

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Martin Varsavsky on November 30, 2007  · 

Thanks Alberto!

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