The New Media Sector By Its Actors: The DLD Survey Results

DLD sent me the first results of the “DLD Online Survey 2007”, a 228 expert survey about media, marketing and digital life.

Download file

Thinking on the past year, DLDists consider that the most innovative entrepreneurs were Chad Hurley and Steve Chen (YouTube) (29%) and Steve Jones (Apple) (18%). Followed by Lars Hinrichs (openBC/XING) (4%), Larry Page and Sergey Brin (Google) (3%) and myself (FON) (3%).

They also believe that Google (35%), Apple (31%), YouTube (18%) and MySpace (2%) were the leading brands or companies of the year. And www.secondlife.com (12%), www.youtube.com (8%), www.wikipedia.org (6%), www.netvibes.com (5%) and www.xing.com (3%) the most fascinating sites

When they were asked about 2007´ trends they said only Apple has an outstanding rising star potential as a company (13%), although web communities and virtual worlds (11%) could also been stressed as possible “rising stars” of the year. The Venice Project (now renamed Joost) (15%), Netvibes and FON (11%), on the other hand, were distinguished as the websites/ companies very likely to have their breakthrough this year.

According to these opinions, the user generated content is expected to be “the topic of 2007“(88%), along with communities and social networks (86%) and online video content (82%).Topics referring to handling the diversity of data (e.g. upload all types of content in one platform) and advertising (e.g. mobile advertising, behavioral targeting) will have a place in the industry´ agenda too.

Finally, some trends about business and management. The Internet is perceived to be mostly an advertising platform (43%), rather than a transactions platform (36%) a paid content provider (15%). And creativity and people were distinguished as the areas a company should focus on in order to manage the major challenges of the future.

And guess what… the iPhone was marked out as the perfect mobile electronic device.