2008 3
WiFi-eine, the Starbucks case
Published by MartinVarsavsky.net in General with No Comments
This article on the declining fortune of Starbucks and its new free WiFi effort shows how important free WiFi can be for a coffee shop chain. How many people have chosen Starbucks over the last years simply because it had WiFi? I met with Howard Schultz and tried to convince him, unsuccessfully, to offer free WiFi through Fon arguing that sooner or later Starbucks would have overcharging people with the expensive T Mobile WiFi offer. People need WiFi as much as they need caffeine, or more 😉
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andres on June 4, 2008 ·
Indeed.
Gustavo on June 4, 2008 ·
You are 100% correct. I meet people at Starbucks or Peets 2 or 3 times per week for business. AND, we always use our laptops.
Maybe FON can get into Peet’s Coffee…..
jose on June 4, 2008 ·
I need Wifi more than cofee!
And after reading the article I would say , wifi will be just an extra for the heavy users and a hook for the new ones but dont think a user will become heavy user just for the wirless (starbucks cofee is my opinion is not that good, is over rated and expensive).
How did it go the Fon-near-a-starbucks plan?
Fon+starbucks would be a good aliance… maybe after 2008.
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peter on June 3, 2008 ·
that´s far beyond reality of life…
“… two hours of free AT&T Wi-Fi a day. […] The two hours must be consecutive.”
This plan will not be a big success…..!