At Fon we built Twitxr as an experiment, with the idea to show what you can do with something like Twitter, adding pictures and geolocalization to the now famous 140 text characters. Twitter has an incredible success, with more then 2 million users all around the world. Twitxr itself is also quite successful, and, surprisingly, just like Fon, it was global from day one. Even though we launched it in Spain, only 20% of the users are Spanish, with US and, again, Japan as the second and third country.

I Twitx (pronounced twitch) a lot, mostly from my Blackberry or my iPhone, especially when I’m in special places like in Venice at the wedding of my friends David Kamenetzky and Anna Lena Wetzel, last weekend. I share a lot of similar moments with my followers (I have 333) and the pictures I twitx are instantly available on Twitxr, Facebook, Flickr and my blog, so I save the time and effort to publish them on each platform.

Now at Fon we don’t know what to do with Twitxr. We know we have to get a better design and maybe change its name (as nobody seems to get the fact “tx” should be pronounced “tch”, like in Basque, and that it rimes with picture), but what should we do next? Could Twitxr become a company of its own? How can it make money? Sure, it won’t need to generate huge revenues as managing Twitxr costs us less then a 1000 euros a month. I’m amazed by the fact that pictures come from all over the world: when I look at the global timeline, like I just did, I see photos from Japan, Saudi Arabia, Iran, Europe and Latin America. The best way to use Twitxr is on the iPhone, if you have one I recommend you to install it from, although Twitxr works great from any mobile phone via e-mail or mobile web, including phones from Nokia, Sony Ericsson, Motorola, HTC and many others.

The issue with Twitxr is similar to that of many other social networks. Its only value seems to be in its advertising potential. Although much of its use actually can’t support advertising: when somebody takes a picture in Twitxr people often don’t see it on Twitxr, but on other websites we have no control on, like blogs, flickr or Facebook. In some way Twitxr is the opposite of Meneame or Technorati, two companies I’ve invested in. These websites get a lot of content from other websites and send back traffic to them. Twitxr instead sends out a lot and gets few traffic back.

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No Comments

Almudena on June 3, 2008  · 

Why should I use Twitxr instead of Twitpic?

3.0 rating

jpistrui on June 3, 2008  · 


What would change if the ad, and its´ corresponding ownership, were assigned at content inception rather than at destination?

3.0 rating

nobelprize on June 4, 2008  · 

mmm Perhaps a marketing company could be able to make money using twitxr as a tool?

Twitxerers could be asked to take pictures of, say, cool shoes in the london streets by a fashion magazine… Best twitxrer could be rewarder, and the fashion company could make a campain with all the data…

In general, I don’t believe money can be made from social networks. These should be considered as tools to create something else, nore valuable.

3.0 rating

Paul RODTS on June 4, 2008  · 

Martin, I will start brainstorming 😉 so don’t throw Twitxr away, integrate it into the FON main website. Or put a big banner about Twitxr on the FON website, so that more people start using it…
And if it works well, you can always sell a part of it.
And put Google-ads on the Twitxr website to make some small change…Every little bit helps…Maybe also a Twitxr road show can help in future…

3.0 rating

kaziyaz on June 5, 2008  · 

ta difil de pronuncia a la primera sin la explicacion.

ta chido el concepto, quiza le falta algo de disenio al sitio.

3.0 rating

Mariusz Zielezny on June 8, 2008  · 

i do have some suggestion about twiTXr, name of the site is ok, maybe hard to prenounce but always u can make under the logo something like twiTXr [ twit:er] or hower it should be write.
Idea of the site is great. I already have over 340 pic on it but BUT ( it always is a BUT ) I will suggest some small changes. First LOGO – make it more nice, cause now it looks like made on Paint withing 2 minutes. Should be more web2.0 ,
Another change think about adding some languages, many people now just looking for sites in their own languages.
Badge – i do have my own site, but im not so smart to writing html codes, maybe it is any simple idea to resize it. It should have source code to just change Wight and Hight. The one now is great but doesnt fit my blog template.
And the last suggestion. Pictures should be organize monthly. Under my nick should be like list yearly, monthly like on a blog. 2008* Jan (29), Feb(12) , Mar (45 ) , Apr(23) , May (19)

3.0 rating

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