When Culture and History turn against us

In this video I speak about the success of many American companies, especially about Google’s. My argument is that these companies base their strategies on simplicity and in finding out how to replicate the same business model in many different places with different cultures, in finding out what mankind has in common. European and Asian businesses many times are tied to historical prejudices that prevent them to succeed in a global scale.

This video was filmed during my presentation at EVCA‘s 25th anniversary in Madrid.