{"id":6928,"date":"2013-05-13T05:44:34","date_gmt":"2013-05-13T03:44:34","guid":{"rendered":"https:\/\/english.martinvarsavsky.net\/?p=6928"},"modified":"2013-05-13T05:44:34","modified_gmt":"2013-05-13T03:44:34","slug":"in-facebook-brands-look-too-much-like-facebook","status":"publish","type":"post","link":"https:\/\/english.martinvarsavsky.net\/?p=6928","title":{"rendered":"In Facebook brands look too much like&#8230;Facebook"},"content":{"rendered":"<p>When it gets to advertising Facebook wants to be seen above all as a branding platform more than a direct advertising platform, and that makes sense. But in Facebook brands look too much like Facebook. What&#8217;s great about TV is that TV is a black box. Or lately a black frame. \u00a0Facebook should take a page off TV and make brands look more different from one another. Facebook brand pages look too much alike for brands to feel comfortable in them. I think it&#8217;s time Facebook removes the Facebook look from brand pages and allows them to be different, personal, exclusive, attractive, original.<\/p>\n<div id=\"mainphotoarea\"><\/div><div class=\"theme-buttons\"><div class=\"fb-like\" data-href=\"https:\/\/english.martinvarsavsky.net\/?p=6928\" data-send=\"false\" data-layout=\"box_count\" data-width=\"71\" data-show-faces=\"false\" data-font=\"arial\" data-locale=\"en_US\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>When it gets to advertising Facebook wants to be seen above all as a branding platform more than a direct advertising platform, and that makes sense. But in Facebook brands look too much like Facebook. What&#8217;s great about TV is that TV is a black box. Or lately a black frame. \u00a0Facebook should take a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=\/wp\/v2\/posts\/6928"}],"collection":[{"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6928"}],"version-history":[{"count":1,"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=\/wp\/v2\/posts\/6928\/revisions"}],"predecessor-version":[{"id":6929,"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=\/wp\/v2\/posts\/6928\/revisions\/6929"}],"wp:attachment":[{"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}