{"id":640,"date":"2007-01-26T23:16:49","date_gmt":"2007-01-26T21:16:49","guid":{"rendered":"http:\/\/192.168.1.2\/en\/?p=640"},"modified":"2007-01-26T23:16:49","modified_gmt":"2007-01-26T21:16:49","slug":"the-new-media-sector-by-its-actors-the-dld-survey-results","status":"publish","type":"post","link":"https:\/\/english.martinvarsavsky.net\/?p=640","title":{"rendered":"The New Media Sector By Its Actors: The DLD Survey Results"},"content":{"rendered":"<p><a href=\"http:\/\/www.dld-conference.com\">DLD<\/a> sent me the first results of the \u201cDLD Online Survey 2007\u201d, a 228 expert survey about media, marketing and digital life. <\/p>\n<p><a href=\"https:\/\/english.martinvarsavsky.net\/Pre%20DLD%20Survey%202007%20Results.pdf\">Download file<\/a><br \/>\n<!--more--><br \/>\nThinking on the past year, DLDists consider that the most innovative entrepreneurs were Chad Hurley and Steve Chen (YouTube) (29%) and Steve Jones (Apple) (18%). Followed by Lars Hinrichs (openBC\/XING) (4%), Larry Page and Sergey Brin (Google) (3%) and myself (FON) (3%). <\/p>\n<p>They also believe that Google (35%), Apple (31%), YouTube (18%) and MySpace (2%) were the leading brands or companies of the year.  And <a href=\"http:\/\/www.secondlife.com\">www.secondlife.com<\/a> (12%), <a href=\"http:\/\/www.youtube.com\">www.youtube.com<\/a> (8%), <a href=\"http:\/\/www.wikipedia.org\">www.wikipedia.org<\/a> (6%), <a href=\"http:\/\/www.netvibes.com\">www.netvibes.com<\/a> (5%) and <a href=\"http:\/\/www.xing.com\">www.xing.com<\/a> (3%) the most fascinating sites<\/p>\n<p>When they were asked about 2007\u00b4 trends they said only Apple has an outstanding rising star potential as a company (13%), although web communities and virtual worlds (11%) could also been stressed as possible \u201crising stars\u201d of the year. The Venice Project (now renamed Joost) (15%), Netvibes and FON (11%), on the other hand, were distinguished as the websites\/ companies very likely to have their breakthrough this year. <\/p>\n<p>According to these opinions, the user generated content is expected to be \u201cthe topic of 2007\u201c(88%), along with communities and social networks (86%) and online video content (82%).Topics referring to handling the diversity of data (e.g. upload all types of content in one platform) and advertising (e.g. mobile advertising, behavioral targeting) will have a place in the industry\u00b4 agenda too. <\/p>\n<p>Finally, some trends about business and management. The Internet is perceived to be mostly an advertising platform (43%), rather than a transactions platform (36%) a paid content provider (15%). And creativity and people were distinguished as the areas a company should focus on in order to manage the major challenges of the future.  <\/p>\n<p>And guess what\u2026 the iPhone was marked out as the perfect mobile electronic device.<\/p>\n<div id=\"mainphotoarea\"><\/div><div class=\"theme-buttons\"><div class=\"fb-like\" data-href=\"https:\/\/english.martinvarsavsky.net\/?p=640\" data-send=\"false\" data-layout=\"box_count\" data-width=\"71\" data-show-faces=\"false\" data-font=\"arial\" data-locale=\"en_US\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>DLD sent me the first results of the \u201cDLD Online Survey 2007\u201d, a 228 expert survey about media, marketing and digital life. Download file<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=\/wp\/v2\/posts\/640"}],"collection":[{"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=640"}],"version-history":[{"count":0,"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=\/wp\/v2\/posts\/640\/revisions"}],"wp:attachment":[{"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}