{"id":2255,"date":"2008-12-18T19:48:15","date_gmt":"2008-12-18T18:48:15","guid":{"rendered":"https:\/\/english.martinvarsavsky.net\/?p=2255"},"modified":"2008-12-18T19:48:15","modified_gmt":"2008-12-18T18:48:15","slug":"admobs-report-shows-users-increasingly-use-wifi-on-their-mobile-phones","status":"publish","type":"post","link":"https:\/\/english.martinvarsavsky.net\/?p=2255","title":{"rendered":"Admob&#8217;s report shows users increasingly use WiFi on their mobile phones"},"content":{"rendered":"<div class=\"zemanta-img zemanta-action-dragged\" style=\"margin: 1em; float: right; display: block;\">\n<div>\n<dl class=\"wp-caption\" style=\"width: 260px;\">\n<dt class=\"wp-caption-dt\"><a href=\"http:\/\/www.crunchbase.com\/product\/iphone\"><img loading=\"lazy\" title=\"Image representing iPhone as depicted in Crunc...\" src=\"http:\/\/www.crunchbase.com\/assets\/images\/resized\/0001\/9797\/19797v1-max-250x250.jpg\" alt=\"Image representing iPhone as depicted in Crunc...\" width=\"250\" height=\"195\" \/><\/a><\/dt>\n<\/dl>\n<\/div>\n<\/div>\n<p>According to a recent <a href=\"http:\/\/www.admob.com\/s\/solutions\/metrics\">report<\/a> from Admob, a company bravely and so far successfully competing with <a class=\"zem_slink\" title=\"Google\" rel=\"homepage\" href=\"http:\/\/google.com\">Google<\/a> on <a class=\"zem_slink\" title=\"Mobile advertising\" rel=\"wikipedia\" href=\"http:\/\/en.wikipedia.org\/wiki\/Mobile_advertising\">mobile advertising<\/a>,  today about 8% of requests to their servers come from <a class=\"zem_slink\" title=\"Wi-Fi\" rel=\"wikipedia\" href=\"http:\/\/en.wikipedia.org\/wiki\/Wi-Fi\">WiFi<\/a> networks, while the same was 3% in August. Use of WiFi from mobile devices is increasing thanks to devices like the iPhone, T-Mobile&#8217;s G1, and WiFi-enabled Blackberry phones spreading really fast.<\/p>\n<p>Interestingly on iPhones 42% of requests come from WiFi, while for other WiFi phones the average is between 10-20%. According to <a title=\"Om Malik\" rel=\"homepage\" href=\"http:\/\/gigaom.com\/2008\/12\/17\/wi-fi-a-big-hit-on-mobile-phones\/\">Om Malik<\/a> this is due to <a class=\"zem_slink\" title=\"AT&amp;T\" rel=\"homepage\" href=\"http:\/\/www.att.com\/\">AT&amp;T&#8217;s<\/a> spotty 3G coverage and to the company&#8217;s efforts to offload traffic to WiFi. I believe what also plays a big role is the great job <a class=\"zem_slink\" title=\"Apple\" rel=\"homepage\" href=\"http:\/\/www.apple.com\">Apple<\/a> did integrating WiFi on the device and the fact the OS on the iPhone forces bandwidth hungry applications to use WiFi whenever it&#8217;s available, saving huge costs to the network operators and giving users better speed and service. This proves that 3G and WiFi are more complementary than competitive and grow in tandem.<\/p>\n<div id=\"mainphotoarea\"><\/div><div class=\"theme-buttons\"><div class=\"fb-like\" data-href=\"https:\/\/english.martinvarsavsky.net\/?p=2255\" data-send=\"false\" data-layout=\"box_count\" data-width=\"71\" data-show-faces=\"false\" data-font=\"arial\" data-locale=\"en_US\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>According to a recent report from Admob, a company bravely and so far successfully competing with Google on mobile advertising, today about 8% of requests to their servers come from WiFi networks, while the same was 3% in August. Use of WiFi from mobile devices is increasing thanks to devices like the iPhone, T-Mobile&#8217;s G1, [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[35,44,36,91,34,89,92,41],"_links":{"self":[{"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=\/wp\/v2\/posts\/2255"}],"collection":[{"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2255"}],"version-history":[{"count":0,"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=\/wp\/v2\/posts\/2255\/revisions"}],"wp:attachment":[{"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}