{"id":1255,"date":"2008-06-03T21:08:05","date_gmt":"2008-06-03T19:08:05","guid":{"rendered":"https:\/\/english.martinvarsavsky.net\/general\/wifi-eine-the-starbucks-case.html"},"modified":"2008-06-03T21:08:51","modified_gmt":"2008-06-03T19:08:51","slug":"wifi-eine-the-starbucks-case","status":"publish","type":"post","link":"https:\/\/english.martinvarsavsky.net\/?p=1255","title":{"rendered":"WiFi-eine, the Starbucks case"},"content":{"rendered":"<p><a href=\"http:\/\/www.usatoday.com\/money\/industries\/food\/2008-06-02-starbucks-wifi_N.htm\">This article<\/a> on the declining fortune of Starbucks and its new free WiFi effort shows how important free WiFi can be for a coffee shop chain.  How many people have chosen Starbucks over the last years simply because it had WiFi?  I met with Howard Schultz and tried to convince him, unsuccessfully, to offer free WiFi through Fon arguing that sooner or later Starbucks would have overcharging people with the expensive T Mobile WiFi offer.  People need WiFi as much as they need caffeine, or more \ud83d\ude09<\/p>\n<div id=\"mainphotoarea\"><\/div><div class=\"theme-buttons\"><div class=\"fb-like\" data-href=\"https:\/\/english.martinvarsavsky.net\/?p=1255\" data-send=\"false\" data-layout=\"box_count\" data-width=\"71\" data-show-faces=\"false\" data-font=\"arial\" data-locale=\"en_US\"><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>This article on the declining fortune of Starbucks and its new free WiFi effort shows how important free WiFi can be for a coffee shop chain. How many people have chosen Starbucks over the last years simply because it had WiFi? I met with Howard Schultz and tried to convince him, unsuccessfully, to offer free [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=\/wp\/v2\/posts\/1255"}],"collection":[{"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1255"}],"version-history":[{"count":0,"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=\/wp\/v2\/posts\/1255\/revisions"}],"wp:attachment":[{"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/english.martinvarsavsky.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}