This article on the declining fortune of Starbucks and its new free WiFi effort shows how important free WiFi can be for a coffee shop chain. How many people have chosen Starbucks over the last years simply because it had WiFi? I met with Howard Schultz and tried to convince him, unsuccessfully, to offer free WiFi through Fon arguing that sooner or later Starbucks would have overcharging people with the expensive T Mobile WiFi offer. People need WiFi as much as they need caffeine, or more 😉

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