T-Mobile has one of the largest WiFi networks in the world, but with AT&T getting the Starbucks deal, growing your network and keeping your dominant position in the market will be a tough and very expensive task. Each new WiFi hotspot means installations, payments to land based carriers and other costs that you are very well familiar with.
This is why I present you the opportunity of partnering with FON, the company I’ve founded and in which Google, eBay, British Telecom and other great partners have invested. If T-Mobile has the largest WiFi network, FON has the largest WiFi community in the world, with more then 200.000 FON access points around 8 times more than T Mobile. What makes Fon different? That Fon is built by the community member or Fonero. Foneros are nice people who like to share WiFi among themselves. But Fon also has a revenue model for our carrier partners and that is to share revenues from non Foneros who are the vast majority of the people in the planet. BTFon is a great case in point.
With FON users share their broadband connection via WiFi in a secure way, a valuable proposition for users, who share to roam the world for free, but also for ISPs as FON helps them gain new customers (pay at home and get free global roaming) and reduce churn, giving users more reasons not to give up their fixed lines even when they are mostly on the road.
You’ll see how partnering with FON makes a lot of sense in light of your HotSpot@Home strategy, providing your customers with more opportunities to save on their plans, while letting you leverage the cost and performance advantages of IP and broadband using WiFi in locations outside of the customer’s home, especially considering the increasing popularity of unlimited talk and data packages. Your customers could seamlessly connect to FONspots and call or surf the web with their T-Mobile phones. In this way you will gain an advantage for your T-Mobile GSM customers that your competitors don´t have. What I’m talking about is a chance to expand your network at a very low cost, giving your users free access to FON access points and helping with distribution of our routers (La Fonera) that will instantly work as T-Mobile hotspots once connected.
Should this proposal appeal to you pls write to me at firstname.lastname@example.org and we will talk some more.
Follow Martin Varsavsky on Twitter: twitter.com/martinvars