I met Alex Liu from Atheros this morning. Atheros manufactures its WiFi chips and then sells them to different brands.
In the following pictures you can see the routers they build with this chip and are sold to the public by Belkin.
The greatest thing about the Atheros chip is that it is tiny, and therefore the products associated with them are also very small. This pictures show a wifi phone that we could have in the market for 70 dollars or euros, and a router that we can buy and sell for 25. The router would be the same on the inside, but would definitely have a Fon design.
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