The dudes at Facebook not only have done an amazing job in building the best social web site in the world, a site that, other than my 7 month baby, has managed to recruit all the other 5 members of my family, ages 13 to 47. But now, by allowing everyone else to come to Facebook, it has build a platform that within a year will become the most valuable social platform in the world.

What I wonder is, for how long is Facebook going to allow other companies to build businesses inside Facebook? Is Facebook going to begin asking for toll payments at some point in the future or will they be happy with the fact that, in any case, it all takes place there and they will find ways to monetize the new traffic? Seeing what they have done til now, my take is that the Facebook land grab will continue with the limiting factor here, being not acreage, but attention span.

There are many reasons why I think that Facebook will become the number one social network in the world and eventually surpass One is that it has managed to integrate a developer community of apps that is unrivaled. Two is because, as opposed to Myspace, it managed to span accross generations going all the way from teens to baby boomers. Three is because it allows for many different levels of involvement. The only limitation I see is the language, that it´s only in English.

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