This morning I was walking around my farm in Uruguay and saw a small owl standing on a post. As I approached the owl stood still until it seems I crossed a threshold that the owl considered potentially dangerous and it flew away. I watched the owl fly away on to another post from which to look for small animals to hunt and thought of the decision making that had just taken place. While the owl was on the lookout for prey, when I came close I became a potential predator myself. This situation is not too dissimilar to many I face in the telecoms business when I judge a market ripe for taking yet are concerned about the larger predators and their responses. Is entrepreneurship based on risk analysis techniques that are shared with many in the animal world? Probably.