A Small World
I belong to A Small World. I know, it´s elitist. Some have called it a “friendster for the VIP Set”. But I belong to “aSW” because aSW delivers. Tonight for example, we were having dinner at my farm in Jose Ignacio, Uruguay with a group of friends who had flown from many countries to spend New Year´s Eve with my wife and I and Ola Alvharsson announced that there was an aSW party nearby. We all went after dinner and the party turned out to be amazing. It was held at a construction site surrounded by antique cars where a very large pool house was being built. There was grilled food, candles everywhere, great music and psychedelic projections. Ola told me that there were people from over 30 nationalities dancing through the night. What´s the secret of aSW? That the people from aSW all see themselves as members of the same tribe, a tribe that many despise and yet want to be part of. Curiously I met Eric, the founder of aSW hanging out with my friend Ola in Stockholm 3 years ago. At that point aSW was only a dream. I liked the idea then, I love it now. What´s unique about his concept is that aSW is one of the only community on the net that has 4 times more members wanting to belong than who actually belong to it. From a financial point of view this is a community that is not so easy to monetize because while each member has a significant spending power the overall size of the community is quite small. At the same time it is the SMALL in aSW that makes it a success. I guess there are cases when small is beautiful…
Posted on New Ideas | 7:27 am
| 
Comments(7)
| 
Trackbacks(0)
ShareThis
| 
E-Mail This
| 
Other blog comments | 
Digg | 
Reddit
Posted by Marcelo Levit - January 15, 2006 12:07 pm - #
Well, what can I say?
Enjoy !!!
Yes, it is elitist, but it’s ok that you belong.
When you have money it is natural that your friends will be the same ….
You know what Groucho Marx said about the club that invited him to belong to …
Posted by Emma - April 21, 2006 1:54 pm - #
Sounds like luck is on your side. Stockholm sounds fantastic - can’t wait to go myself. My colleague is a member, and although he keeps his cards very close to his chest, he is always meeting new people around the world. I think just for that sites like asw sound fantastic. myself I’d love to meet more like minded people when I visit a new place, it’s more difficult to filter on commercial sites. Members clubs are great - lots of them in London…are you Swedish?
Posted by Frank - October 24, 2007 3:25 pm - #
Asmallworld is over. No one is on it anymore. If you sign up now people are going to wonder? Why so late are you not connected??? You must not belong here.
It like a hot club…in the beginning only the a list gets in. Then after a while you get new jersey in the house. Thats the end of it. People who join now are guido’s. Who want’s to hang around with guido’s???
Posted by Orangepeel - October 29, 2007 10:10 am - #
“Over”? Interesting. Membership and page views are higher than ever before. 3 years ago you had to wait 2 days for someone to reply to your travel advice question, and now you get a reply instantly.
That somehow strikes me as an improvement.
Posted by James Pool - December 19, 2007 6:06 am - #
And now there’s Extravigator.com for those who want to discuss luxury travel out in the open. It definitely doesn’t have the exclusivity factor of ASW, but it just launched, so it’s a little barren right now (not too unlike what ASW was 3 years ago, I guess).
Posted by Paulo Pires - May 15, 2008 2:00 am - #
Hi
Can you send me a invite to “a small world” ?
paulopires@villasegolfe.com
Thanks
Posted by Harry Buttox - July 10, 2008 6:24 am - #
I make millions, if not billions, so can you send me a link to ASW? Thanks, Brother!