logo.png23andMe, the company founded by Anne Wojcicki and Linda Avey and in which I’m an investor, is going to give a Launch Party next monday in Palo Alto, California. 23andMe will help individuals understand their own genetic information using recent advances in DNA analysis technologies and web-based interactive tools.

After providing a saliva sample, 23andMe users will be able to enjoy interactive tools to shed new light on themselves, their close family and their distant ancestors.  Having  created myself and invested in so many internet companies in which interaction is done by your hands, eyes and ears the I find the concept of a company who you first encounter donating saliva, both weird and fascinating. Who would have thought that all there is to know about your genes can be simply found….in your saliva.  Sperm could be a more interesting as a way to enter a community but I guess saliva is more egalitarian.  Now thinking about this maybe the next mashup is between 23andme and Match.com…find out before more about your mate….before you mate.

Follow Martin Varsavsky on Twitter: twitter.com/martinvars

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