Lately, every single site I check in traffic measuring tool Alexa seems to be losing traffic. Concerned about this trend I decided to check Amazon´s traffic in Alexa. Since Amazon owns Alexa, I thought it would be surprising if Alexa showed a decline on Amazon´s traffic as well. But this is what I saw. Enormous decline in Amazon traffic over the last 12 months.

Frankly I can´t believe that traffic to Amazon has dropped 50% over the last year so I don´t understand what is going on with Alexa. At this point I am concerned about the lack of reliable measures for traffic on the Internet.

Follow Martin Varsavsky on Twitter: twitter.com/martinvars

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arno nyhm on March 26, 2007  · 

devendra on March 26, 2007  · 

Sokratis on March 27, 2007  · 

Vicente on March 27, 2007  · 

Juan Navidad on March 30, 2007  · 

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