Spotify is serial entrepreneur Daniel Ek new online music start-up.  Before I tested it I thought that the world just did not need another online music platform but now that I am using I changed my mind.  With a really simple process you download and install their application, just like you download Skype, you login and can listen to all the music you like.  Analogies?  Spotify is like iTunes but with on-demand. It’s like Joost, but for music!  It´s like Pandora without the need to vote and with your ability to listen to music anytime you want.  It´s like Last FM without the community.

spotify

At Spotify you listen to what you want when you want but don’t own the music and you don’t pay for music. Knowing what you are listening to and the kind of music you like more, Spotify will eventually serve ads just like a normal radio, but with the added benefit of context and mood targeting.

The application looks just great, really simple, quick, easy. From the main screen you can listen to the Radio, selecting the years and musical genres you’d like to hear. A simple search box lets you find all your favourite artists. At any time you can drag a song to one of your playlists, like you would do on iTunes. You can also click on the name of an artist and read his biography, reviews, listen to his top hits or albums (the database looks huge).

You click on an album and you can listen to it, just like it was on your hard drive. You can also listen to the Artist Radio which will feature music from artists similar to the one you were looking at. It’s probably the best way to discover new music, and it’s addictive!  Spotify learns about your listening preferences and recommends you new music in Radio and Artist Radio. It doesn’t have all the social features of services like Last.fm, another really interesting music streaming service, but will soon work with existing social platforms. It’s currently in private beta.  Write to me and I maybe able to get you invites.

Follow Martin Varsavsky on Twitter: twitter.com/martinvars

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