Twitter just tried that useless sponsored trend bar that is of no benefit to users known as the “dickbar”. After this failure, Twitter will probably try regular ads. That will be less annoying but still not the current Twitter experience. Now one way Twitter could make tons of money and keep their wonderful experience intact is to charge businesses. How would this work? Well if a brand wants to be on Twitter, and most brands in the world already are, so say if they want to STAY on twitter, they will be charged something like $10 per month per every 1000 followers they have on Twitter. Why would the brands pay? Because they use twitter to reach their customers. In this way it is brands that will think about how to make the best use of Twitter and Twitter continues to look and feel the same way while they make money for bringing followers to businesses.
Facebook could do the same btw, charge businesses to open pages and groups and let people do it for free.
In all this I would make an exception for media businesses or businesses who enrich the eco system.
- Why the Quick Bar (“dickbar”) is still so offensive (marco.org)
- Justin Williams on Twitter’s Dickbar (carpeaqua.com)
- Jeff Rock on Twitter’s Dickbar (jeffrock.com)
- Twitter Employees Build An Actual #Dickbar Bar (businessinsider.com)
Follow Martin Varsavsky on Twitter: twitter.com/martinvars
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