-Make it such that when you get a new Blackberry you can clone the old one, apps included, as iTunes does with the iPhone, now it’s just Blackberry services. As a manufacturer you want to make it as easy as possible for people to buy your newer products.
-Create an API for the keyboard and trackpad so any other gadget in the planet, including your iPad, your TV… can be managed from your Blackberry acting as remote, of course the Blackbery should be the remote of the Playbook. What people love the most about Blackberry is the keyboard.
-Make it easy for developers to write stable apps for Blackberry.
-Have BBM connect to the iPhone, Androids and the web. It is useless to give this business to WhatsApp if you are RIM.
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