There are many reasons why I believe that Facebook will be worth over $10bn, maybe as much as $20bn but I will focus on one, its open immigration policy. Joanna Rees (CEO of FON USA) and I went to see the folks at Facebook in order to make a deal on how Fon could appear in Facebook. The visit was amazing in the sense that we basically learned that we could do whatever we wanted at Facebook. All our ideas were greeted with a yes, yes and yes.

Basically, the Facebook system resembles a country with open immigration in which the best are allowed to thrive, kind of like USA who manages to attract the best of the best…and thrives. But of course you have to live by certain rules like for example disclosing who you are, a rule that we also have at Fon and that while potentially hackable Facebook told us that they frequently delete accounts of people they believe are not disclosing their true identity. Interestingly Second Life has the opposite principle, namely that people would like to live in an imaginary world of second identities, and some do, but most like to have a real relationship with real friends.

To me there´s no doubt that Facebook will be hugely popular and will overtake Myspace sometime during 2008 and become the largest social network in the world. The only lingering doubts center around monetization but with Google nearby and with the famous Myspace Google deal as a starting point I see that selling ads to people who disclose their identity and so much about themselves will be like shooting fish in a barrel.

Follow Martin Varsavsky on Twitter: twitter.com/martinvars

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