I just spent the morning with the management team of Ydreams including founder Antonio Camara, Jose Miguel Remedio and Ines Henriques. This is a Youtube Channel with their work and here´s one of the many examples.

Ydreams clients include Nokia, Vodafone, Coca Cola, and many government agencies of different governments around the world. They are specialists in not online virtual reality that is mostly used in museums, movie theaters, public spaces and other locations where you would not normally expect Ydreams to be. Hence the positive shock.

And Ydreams is not only about amazing reality present now in exhibits around the world. Ydreams is also about future dreams. One of the most interesting part of the meeting was listening to Ines Henriques describing her research (team of 8 scientists) on non conventional displays. Yes, it is possible to have say paper displays. I saw one today. Still primitive but promising. Imagine packaging displaying information in electronic ink format. Or your clothes showing your friend´s Twitter updates. Is it possible to embed a display in a fabric? Or a battery in a piece of paper? Until today I thought it wasn´t.

Follow Martin Varsavsky on Twitter: twitter.com/martinvars

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