peek

This post is only directed at Europeans and is based on the possibility to bring Peek to Europe. This is not an announcement and the Peek may or may not come to Europe. Now here´s the question. Peek is basically an email machine. You can study the product here. It is like a bare bones Blackberry. It only does email, no sms, no twitter (there is another model that does Twitter but this post is not about that model), no browsing, no telephone calls, just email. Now here´s the question. If you could buy a Peek device for 20 euros and pay then 15 euros per month to get your email anywhere in Europe and the USA without any roaming charges and contracts. Would you get one?

I already have a poll in my Spanish blog for this issue. It generated many votes and comments in only one hour. Some people like the opportunity but I see that many commentators say that they get their Blackberry service for only 19 euros a month so why do they need a Peek. But the issue here is that operators force you to pay 59 euros a month and stay 18 months so you cannot get a plain stand alone Blackberry service and a Blackberry for 19 euros. Blackberry contracts have minimum commitments of over 1000 euros when you add them up. The Peek as you can see, in USA has no minimum commitment. But when you compete with giants with enormous advertising budgets people get brainwashed so if people believe the comparison is Blackberry for 19 euros or Peek for 15 euros Peek apples to apples, Peek does not have a chance even with free roaming around Europe and USA. Or it has a very limited niche. Because a Blackberry does a lot of things and the Peek just email.

In the future Peek may also come with browsing and sms capability for say 50 for the device and 19 per month with unlimited texting in your own country and browsing all over Europe and USA. I also included that possibility in the poll.

Follow Martin Varsavsky on Twitter: twitter.com/martinvars

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