WiFi-eine, the Starbucks case
This article on the declining fortune of Starbucks and its new free WiFi effort shows how important free WiFi can be for a coffee shop chain. How many people have chosen Starbucks over the last years simply because it had WiFi? I met with Howard Schultz and tried to convince him, unsuccessfully, to offer free WiFi through Fon arguing that sooner or later Starbucks would have overcharging people with the expensive T Mobile WiFi offer. People need WiFi as much as they need caffeine, or more 
Posted on General | 9:08 pm
| 
Comments(4)
| 
Trackbacks(0)
ShareThis
| 
E-Mail This
| 
Other blog comments | 
Digg | 
Reddit
Posted by peter - June 3, 2008 9:29 pm - #
that´s far beyond reality of life…
“… two hours of free AT&T Wi-Fi a day. [...] The two hours must be consecutive.”
This plan will not be a big success…..!
Posted by andres - June 4, 2008 12:48 am - #
Indeed.
Posted by Gustavo - June 4, 2008 4:00 am - #
You are 100% correct. I meet people at Starbucks or Peets 2 or 3 times per week for business. AND, we always use our laptops.
Maybe FON can get into Peet’s Coffee…..
Posted by jose - June 4, 2008 6:33 am - #
I need Wifi more than cofee!
And after reading the article I would say , wifi will be just an extra for the heavy users and a hook for the new ones but dont think a user will become heavy user just for the wirless (starbucks cofee is my opinion is not that good, is over rated and expensive).
How did it go the Fon-near-a-starbucks plan?
Fon+starbucks would be a good aliance… maybe after 2008.