Following last week’s announcement of FON’s partnership with Sony PSP we received a few negative comments from Foneros wondering why we would give PSP users access to FON’s network, even if they don’t share their connections like Foneros do. The reason is simple: this partnership helps us grow the network and promote FON, which ultimately is extremely positive for Foneros.

How does Sony PSP help FON? Simple, Sony is marketing FON to over 10 million PSP users. They find out about FON, understand how practical it is for them, learn how to enjoy it, and join FON.  Sony is telling them what we already know: that FON is good. Sony will promote La Fonera and encourage PSP users to buy one to get full access to FON Spots. The announcement has already shown significant impact on Fonera sales in Japan, and it has been only a week.

PSP owners who will connect to FON Spots thanks to this partnership won’t have full access to the Internet nor will they be able to play online games, unless they become Foneros. With this deal they can only access the official PSP site and download custom themes, wallpapers, special characters only available at FON Spots (this only accounts for extremely minimal traffic). What a PSP owner wants to do online is to play online games, and for that he will need to buy a Fonera and share his Internet connection as any other Fonero.

The majority of the Foneros understand that this is great and we haven’t received a single complaint from our fellow Japaneses Foneros, quite the opposite. So far this agreement is only for Japan, but we’re working to extend it to other countries. It helps growing the network of FON Spots and we are sure that the success of the deal in terms of FON exposure, new Foneros and new FON Spots will be replicated in every country.

Follow Martin Varsavsky on Twitter: twitter.com/martinvars

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steven on August 30, 2008  · 

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