Once I asked a gay friend of mine why was it that gay men had so much sex. He replied….because there is nobody to say no. I remembered this today when trying to understand why Twitter is growing much more than Facebook per dollar invested. And it became clear it´s also because in Twitter there is nobody to say no. You twit, somebody follows you, you don´t need to accept them. Twitter has no formal acceptance process. In Facebook instead there is a pretty complicated acceptance process, and that leads to less connections, to more thinking, more hesitation. Less sex. Twitter is less inhibited, you speak to the world, you don´t care if what you say can be heard by all, the more the merrier, you twit. Facebook is more about balanced relationships, hence less sex. Which for members of course, it´s a good thing. But not for a growing business. My guess is that Facebook will continue to strip down the acceptance process or create a default category of followers which then whose status can then be elevated to friends when you follow them back or in some rare cases block them. It´s interesting that Twitter considers rejection rare and makes you feel awkward when you say no to a follower.
Follow Martin Varsavsky on Twitter: twitter.com/martinvars
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