I am friends with Zaryn, Tuenti’s CEO and have been informally advising him on this transaction so what I am going to say is what Expansion publicly reports. All shareholders of Tuenti but management sold all their shares to Telefonica. Management stayed with most of their shares and will work for the majority Telefonica owned company which will remained independant. Tuenti has a great plan that will make Tuenti users happy but I am not at liberty to disclose it. I think it’s the only coherent strategy that I can think of, to thrive against Facebook. I hope they share it soon.

Follow Martin Varsavsky on Twitter: twitter.com/martinvars

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