What makes it worse is how incredibly lazy Spanish media are. They take things off the newswires or rip stories out of the NYTimes, Washington Post and just translate them into Spanish, while constantly putting their own peculiar, and I do mean peculiar, anti-American, anti-globalization, slant on it. It’s obvious that many of the oligarchs running Spanish media have NO CLUE about what’s going outside their despachos. ¡¡Espabilad!!

What traditional media doesn’t understand about digital media is that people want their news when they want it. They don’t want to wait until the evening to hear some pretty (or not so pretty) talking head telling them the “news of the day.” Also, bloggers put news into context. Punto. People are hungry not only for news but also analysis, for context…”What does this mean? How will this affect me?”, etc. The best bloggers give information while putting it into context by either giving it a reality check, questioning the veracity of it, etc.

The traditional media has a built in competitive advantage over bloggers (thanks to their deep pockets, extensive media networks, huge staffs, access to information from valuable sources, etc.). But like Cinderella’s ugly stepsisters, they’re too focused on denigrating and trying to cut down the little guy to stop and realize that there is a tremendous opportunity right now for ALL who want to reshape the landscape. Oh well. Their loss.

Journalists in Spain dont know anything about media or the digital scene (they know about gossip and football gossip). If you are an ignorant you can only talk about stupid stuff like spam, fraud, addiction to text messages or chat rooms.

I’d like to see what can the author of that Antena3 show about the impact of the internet in the Spanish society. I think 2 minutes will be enough.