I was reading an article on Techcrunch in which Michael Arrington criticizes Jay Adelson and Kevin Rose for having conversations with different parties for two years about selling Digg. Personally I think that Techcrunch is off on this one. There´s nothing wrong when you have come up with an amazing company, and Digg is one of those, to frequently talk to people about the possibility of selling it. Even Larry and Sergey were doing this in the early years of Google. What I dislike about the article on Techcrunch is a moralistic undertone, as if talking to potential investors or buyers is a bad thing for a start up. Personally I think it is essential. When I built Ya.com for example we started talking to potential investors and buyers from day one until we sold it to Deustche Telekom for 550 million euros. And sometimes these talks are just that, talks. My first company, Urban Capital, which I started in 1985, I never sold. But that does not mean that we did not talk to people over the years. Talking to potential buyers about your company is the only way to know how much is worth. There´s nothing wrong with that as we all need to make informed decisions. I find it hard to believe that Techcrunch blames Jay and Kevin for doing what all of us entrepreneurs, normally do.

Follow Martin Varsavsky on Twitter: twitter.com/martinvars

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Martin Varsavsky on November 9, 2007  · 

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