I am an investor in Technorati and I am sorry to see that Dave Sifry left the day to day management of the company.  I am also sorry to see that now “authority” as a concept has been taken out from the home page of Technorati and relegated to www.s.technorati.com a hack that few know.  Now if I was advising Technorati this is what I would say.

1)  Competing with Google is tough, very tough.  But Technorati has a formula that works and that is PINGING vs Google´s crawl.  Pinging is faster than crawling.  Pinging relies on people´s desire to disseminate what they write be it blogs or news.  Crawling is like spying on people and showing what they wrote whether they like it or not.   Technorati should stick to being the best search engine of PINGED news.

2)  Authority was a great concept.  Bring it back!

3)  You have the PINGS from newspapers and news organizations.  Use them!  If Digg does not differentiate news sources as to whether they are corporate or blogged, why should you?  Pls include news organizations in your results!

4)  Pinging is also great to follow a story.  Technorati must find a graphical way to show unfolding stories.  Search results are pictures.  There must be an elegant way to show, search….the movie.

So as I said I am an investor in Technorati.  But then Google is an investor in Fon and I am very happy for their support.   To me this is not about whether I like Google more than Technorati.  Is about a world of search that should at least have a few flavors and Technorati was close to giving me what I wanted, and they moved away from it.  Hope they come around.

Follow Martin Varsavsky on Twitter: twitter.com/martinvars

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Lucas on September 13, 2007  · 

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