I could not find a link to his talk in Stockholm in English, but I would highly recommend reading his opinions elsewhere.

Here are a few of my notes from his session:

-1998 was the first year that kids watched less TV since the invention of television (they are now playing video games and doing other computer related activiteis)

-Traditional newspapers have 20 to 30 years left. Old readers are not being replaced with new readers after they die.

-People are starting to give up on blogging more quickly

-Peer communities scrutinize advertising more

-Video game releases (like Grand Theft Auto 4) are earning for more money in their first week than movies are

-Half of the earth’s population now has a mobile phone

-TVs are moving to the mobile phone, getting smaller, moving into pockets, but TVs at home are getting larger

As it happens, long-tail media are currently all online and mainstream media are all partially or wholly on TV or in print. Eventually there will be more of a crossover, but we’re not there yet.

To much interesting things happening on the web at the same time, dude!

I use to speedread what I read on screen. Thus I miss a lot of words and I forget quickly.

However, I take more time to read newspapers (having some cup of coffee nearby).
I feel more comfortable reading biglettered documents in a table (horizontal plane), rather than on screen (I may not be digitally confident enough, despite I’m 34 years old). I often print some e-text in order to increase the retention of important information while reading.

Newspapers are truster than e-media because we handle the information in beetween our fingers touching the pages. We are able to keep them some where away from electricity.

Greetings.

Like many Canadians, I subscribe to the Times Sunday edition not for the news, but to discover the stories/trends behind the news; and because I enjoy the high quality writing and the depth.

However, as a PR professional, I am intrigued by the fact that online mentions bring you more website traffic than traditional MSM. Certainly journalists are looking to the blogosphere for news/ideas. But there’s much truth in your assertion that print (or TV) coverage is remembered for a longer period of time. Perhaps that’s because of the more ethereal nature of the blogosphere – posted today, gone tomorrow. With MSM, I think we’re conditioned to consider what’s being said, reflect more. Perhaps that’s why it stays with us.

That said, I’m here because of the Times.