Dopplr has just been acquired by Nokia. Dopplr is a web service that lets you share your travel plans with your network and exchange travel tips and advice about cities around the world. It helps you make your traveling smarter and more enjoyable. Dopplr calls this aggregate of collective intelligence the “Social Atlas”, a cutting-edge service that has provided the team with new insight on how people and location interact. I invested with Dopplr on the first round for the same reasons that I make all my investments. An entrepreneur I admire, in this case Marko Ahtisaari, and a product I use, Dopplr.

Nokia is an excellent platform for the development of this know-how. While I really don’t know what Nokia plans to do with Dopplr I believe that an integration of the service with Nokia phones would make a lot of sense. A mobile Dopplr is the ultimate pocket travel guide. Anytime, anywhere and in the palm of your hand you have the best restaurants, bars, clubs etc. that people who you trust recommended. This element, “the people you trust” is very important. There are many sites that recommend hotels. Trip Advisor is a great one. But the problem I have with Trip Advisor, or IMDB is that I many times find that my taste is more like that of my friends than that of the world at large. I don´t care where the average person wants to stay, or where the average person wants to eat, or where the average person wants to go. I care where my friends who are my most trusted advisors want to go. And that is Dopplr.

Lastly I would like to say that is interesting that Nokia continues to acquire companies of friends of mine. Plazes in which I also invested, and Plum. Nokia continues to be the number one technology company in Europe and Europe needs a strong Nokia. And where Nokia is weak is in services, in software small acquisitions make sense.

Disclosure I own Nokia shares.

Congratulations to Marko Ahtisaari, Matt Biddulph and the Dopplr team!

Follow Martin Varsavsky on Twitter: twitter.com/martinvars

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Cristobal Viedma on September 28, 2009  · 

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