My last name maybe Varsavsky but I live in Spain, a country of Fernandez, Perez, Dominguez, Martin (yes my name is much common as my last name here), in short a country in which probably 50% of the population shares 10 last names. And Spain is not alone in this. China and Korea for example are notorious for having very few last names that millions share. Why is this a problem? The obvious answer is the internet. On Facebook alone see what happens if you try to find a certain Carlos Garcia, or a Juan Fernandez, and the same is true in Google searches. Now being this the case isn´t it time that governments make it easy for people to change their last names? Will we see any Juan Fernandezz popping up soon? I don´t know but I am happy to be the only Martin Varsavsky in the world. I would be uncomfortable if there were thousands of people with my name.

Follow Martin Varsavsky on Twitter: twitter.com/martinvars

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