At Fon, we are currently designing the retail box of the new Fonera SIMPL. We already sold over 1 million of these wifi routers wholesale to mobile operators. We will soon go retail with this product in Europe and the USA.

Now what we would like to do is to illustrate one side of the box with a comic strip that explains what Fon is in something like 6 squares and in English. We are offering a €300 appreciation prize to the fonero who draws the comic strip that makes it to the box.

So what is Fon? It’s in our web site. Some say, “you share a little WiFi at home and you roam the world for free”. Basically, a Fonera SIMPL is an 802.11n router (connects faster and farther than wireless g) that allows users to connect to WiFi themselves via an encrypted and secure SSID (WiFi signal), but that also has the unique capability to create a second FON SSID that allows people who live nearby or pass by your home to connect to your router and use a small portion of your bandwidth. In exchange for opening a second SSID, you get two major benefits, one is free global WiFi roaming at well over a million hotspots around the world, and the second is that you can make money selling WiFi passes in the Fon network to those who do not have a Fonera (fon router), and therefore do not share their home WiFi, and so have to pay to connect when they find your signal. You keep half of the money and Fon keeps half. Notice that you are selling access to the whole network not just to your router. Another benefit of the Fonera SIMPL is that it auto-connects to iPhone and Android smartphones.

Ideas? Somebody suggested a comic strip telling the story of a lonely WiFi user who had no friends with his conventional WiFi router until he got a Fonera router and then had lots of friends and traveled the world connecting for free. Somebody else added that now he has money and travels the world (clearly a joke as very few make the kind of money you would need for a trip, though many do make enough to subsidize the cost of their broadband). We are open to any ideas that describe the benefits of Fon in a comic strip. Please send your proposals to matias@fon.com.

update: we already have one that we are likely to use.

Follow Martin Varsavsky on Twitter: twitter.com/martinvars

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LeontijTIHONOV on June 9, 2010  · 

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