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We live in Madrid. It is at this time of the year, when the days are shorter, that I realize what living in the dark can mean. And I find it very sad. No matter how many Christmas lights there are around. I guess people in the North of Europe get used to it, but I haven’t seen the sun for 5 days now and I miss light, brightness, colors and the dimension that sunlight ads to objects. In Europe, the word immigrant means immigrant from the South. But in Spain, we have 60 million tourists every year. While they come for many reasons, fun, landscapes, food – they mostly come in search of…light.
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Posted by EP - October 11, 2006 7:10 pm - #
Great video, thanks for posting it. I still think they key to the US market is to go after the business commiunity (cafes, hotels, shopping malls, restaurants…) as a way to generate additional revenue for their businesses. In this way more consumers will be interacting with your service, and there will be a bigger incentive to sign up and stop paying for the service.
Posted by Martin Varsavsky - October 12, 2006 2:27 pm - #
I agree EP. We are actively pursuing contacts with retail chains.
Regards,