Lately at Fon we have been thinking of how to spread the Movimiento Fon inside the web sites of Skype, Google, eBay, Microsoft and Yahoo. Google, eBay, and Skype are our partners and Yahoo and Microsoft are not but Microsoft and Yahoo sell advertising and we could think of advertising. In partner sites Fon does not need to appear as advertising, it can appear as a recommendation in a sign up process for example. When they ask what type of internet connection you have they could say, do you have WiFi? Would you like to share it? Or for example we now appear at OpenBC the most productive business community web site in the world in their downloads. At Fon we have never advertised so far and we already have over 33,000 foneros. We are now the largest WiFi community in the world but we have been so far only present at Fon and at OpenBC. Even T Mobile only has 21,000 hotspots. But now that we are so big we also realize how small everyone is in the WiFi world. We are going to need a million foneros around the world to be a reliable service. With a million foneros we will begin to have a WiFi network that will rival the 3G networks in coverage and will beat 3G in throughput. Plus it will be free to all the wifi donors and affordable, say $2 per 24 hours to those who don´t donate. Still we must find clever way to collaborate both with our partners at Skype, eBay and Google to promote the movimiento and mabe advertise in big web sites. We are also thinking of Technorati, the main reason here is not scientific, is that we love Technorati at Fon and overall the blogging community has been very supportive of our movimiento.

Follow Martin Varsavsky on Twitter: twitter.com/martinvars

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