Spain used to be a Catholic country. Statistics show that practicing Catholics have dropped from around 80% in the 60’s to around 20% now. While religion in America is as strong as ever, in Europe it is on a steady decline. Aware of this, the MTV´s Spanish ad agency took a gamble and prepared a video that portrays young people who delay sex until marriage as losers. They were incredibly successful. The title of the video is I love Laura (but I will wait until we get married), Amo a Laura, pero esperaré hasta el matrimonio. The lyrics are absolutely hilarious. They basically say that passionate kissing is dirty, that it is better to do crossword puzzles than making love, they never say the words sex, or virginity. The way they make fun of religious principles vis a vis virginity is so elegant, that probably people the few people who are in favor of waiting until marriage were not offended.

Interestingly, MTV´s target audience is exactly the public that is about to have sex for the first time (or recently had it). Their key demographic age group is 13 to 18. As you can imagine, Youtube and Googlevideo went crazy with spoofs of the spoof. Some are pretty gross, some touch gay themes I love Batman focuses on Batman´s tight clothes. There´s also a very Spanish one that was done by the number one comedy Show in Spain and it shows the top politicians of the country saying how they love to negotiate with ETA, the basque terrorist organization.

Follow Martin Varsavsky on Twitter: twitter.com/martinvars

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martin vives on June 3, 2006  · 

Hernán l: Romay on June 3, 2006  · 

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