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	<title>Comments on: Launching the Bills</title>
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	<link>http://english.martinvarsavsky.net/fon/launching-the-bills.html</link>
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		<title>By: Martin Varsavsky</title>
		<link>http://english.martinvarsavsky.net/fon/launching-the-bills.html#comment-795</link>
		<dc:creator>Martin Varsavsky</dc:creator>
		<pubDate>Sat, 27 May 2006 20:32:49 +0000</pubDate>
		<guid isPermaLink="false">http://192.168.1.2/en/?p=330#comment-795</guid>
		<description>Thanks for your ideas David.  I am sharing them with the Fon team.

Regatds,
</description>
		<content:encoded><![CDATA[<p>Thanks for your ideas David.  I am sharing them with the Fon team.</p>
<p>Regatds,</p>
]]></content:encoded>
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		<title>By: Martín Varsavsky</title>
		<link>http://english.martinvarsavsky.net/fon/launching-the-bills.html#comment-794</link>
		<dc:creator>Martín Varsavsky</dc:creator>
		<pubDate>Sat, 27 May 2006 14:32:13 +0000</pubDate>
		<guid isPermaLink="false">http://192.168.1.2/en/?p=330#comment-794</guid>
		<description>Till,

We are developing our solution with the help of a consulting firm.

Regards,</description>
		<content:encoded><![CDATA[<p>Till,</p>
<p>We are developing our solution with the help of a consulting firm.</p>
<p>Regards,</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: David Oliver</title>
		<link>http://english.martinvarsavsky.net/fon/launching-the-bills.html#comment-793</link>
		<dc:creator>David Oliver</dc:creator>
		<pubDate>Sat, 27 May 2006 03:41:34 +0000</pubDate>
		<guid isPermaLink="false">http://192.168.1.2/en/?p=330#comment-793</guid>
		<description>Martin,

&quot;Bills however are in the opposite situation, as for them other Bills especially nearby are competition and they want to be first&quot; - based on your current model aren&#039;t Bills going to be in competition with both other Bills and Linuses? This is because an Alien - the only ones paying - will be charged regardless of whether they connect to a Bill or a Linus (and if they connect to a Linus then Fon doesn&#039;t need to share the revenue). And for Bills over time it won&#039;t be a matter of being first but having the best location (will you give a Bill/ Super Bill exclusive geographic rights to an area?). One solution to keep Bills happy is if an Alien connects to any Bills during the 24-hour period (assuming that Aliens access more than one hotspot, some of which are Linuses and some are Bills) then a proportion of the 50% revenue allocated to the Fonero is paid to the Bill. 

In the future I think that you will need to provide incentives to encourage people to join Fon as either a Linus, Bill or Alien rather than using free hotspots. For an Alien this might be an assurance that connecting through a Fon hotspot will give them better security and some kind of reward points scheme, while Linuses and Bills can get a free @fon.com email address (look how popular Gmail was) and reward points based on usage (number of users or bandwidth) of their hotspot. Also over time as you introduce other revenue generating services such as Location Based Services e.g. download a map of the area you&#039;re in showing restaurants, bars etc (either for a micropayment or ad supported), or VOIP calls then you can offer a different revenue sharing model that will benefit both Linuses and Bills. 

I think that Fon is off to a great start with a huge groundswell of support, and this large and growing user base will mean that large incumbents - ISPs, mobile operators, existing wifi hotspot operators etc - will eventually agree to work with you. But I also think that your revenue generating and revenue sharing model will need to be refined.</description>
		<content:encoded><![CDATA[<p>Martin,</p>
<p>&#8220;Bills however are in the opposite situation, as for them other Bills especially nearby are competition and they want to be first&#8221; &#8211; based on your current model aren&#8217;t Bills going to be in competition with both other Bills and Linuses? This is because an Alien &#8211; the only ones paying &#8211; will be charged regardless of whether they connect to a Bill or a Linus (and if they connect to a Linus then Fon doesn&#8217;t need to share the revenue). And for Bills over time it won&#8217;t be a matter of being first but having the best location (will you give a Bill/ Super Bill exclusive geographic rights to an area?). One solution to keep Bills happy is if an Alien connects to any Bills during the 24-hour period (assuming that Aliens access more than one hotspot, some of which are Linuses and some are Bills) then a proportion of the 50% revenue allocated to the Fonero is paid to the Bill. </p>
<p>In the future I think that you will need to provide incentives to encourage people to join Fon as either a Linus, Bill or Alien rather than using free hotspots. For an Alien this might be an assurance that connecting through a Fon hotspot will give them better security and some kind of reward points scheme, while Linuses and Bills can get a free @fon.com email address (look how popular Gmail was) and reward points based on usage (number of users or bandwidth) of their hotspot. Also over time as you introduce other revenue generating services such as Location Based Services e.g. download a map of the area you&#8217;re in showing restaurants, bars etc (either for a micropayment or ad supported), or VOIP calls then you can offer a different revenue sharing model that will benefit both Linuses and Bills. </p>
<p>I think that Fon is off to a great start with a huge groundswell of support, and this large and growing user base will mean that large incumbents &#8211; ISPs, mobile operators, existing wifi hotspot operators etc &#8211; will eventually agree to work with you. But I also think that your revenue generating and revenue sharing model will need to be refined.</p>
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	</item>
	<item>
		<title>By: till</title>
		<link>http://english.martinvarsavsky.net/fon/launching-the-bills.html#comment-792</link>
		<dc:creator>till</dc:creator>
		<pubDate>Sat, 27 May 2006 00:48:34 +0000</pubDate>
		<guid isPermaLink="false">http://192.168.1.2/en/?p=330#comment-792</guid>
		<description>What do you use for billing? A custom tailored solution or did you buy something?</description>
		<content:encoded><![CDATA[<p>What do you use for billing? A custom tailored solution or did you buy something?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: isaacb</title>
		<link>http://english.martinvarsavsky.net/fon/launching-the-bills.html#comment-791</link>
		<dc:creator>isaacb</dc:creator>
		<pubDate>Fri, 26 May 2006 19:01:14 +0000</pubDate>
		<guid isPermaLink="false">http://192.168.1.2/en/?p=330#comment-791</guid>
		<description>Martin,

You can count on me for pushing on that side of the market.

The more you go to the underground, the more you penetrate the target, spending billions in marketing campaigns you already know, it is not the way for FON.

Please let me know if I can help!</description>
		<content:encoded><![CDATA[<p>Martin,</p>
<p>You can count on me for pushing on that side of the market.</p>
<p>The more you go to the underground, the more you penetrate the target, spending billions in marketing campaigns you already know, it is not the way for FON.</p>
<p>Please let me know if I can help!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Martin Varsavsky</title>
		<link>http://english.martinvarsavsky.net/fon/launching-the-bills.html#comment-790</link>
		<dc:creator>Martin Varsavsky</dc:creator>
		<pubDate>Fri, 26 May 2006 15:17:55 +0000</pubDate>
		<guid isPermaLink="false">http://192.168.1.2/en/?p=330#comment-790</guid>
		<description>Isaac, we can´t announce it yet but there will be a LOT of NOISE.

Our problem is that the more NOISE we make now the more MONEY we lose, cause
we buy our routers for 50 euros aprox and sell them for 25.  But we are
making our own routers, they will be ready in September.  Until then, Fon
will be for a smaller crowd.  Then when we pay 25 for our routers and we
sell them for 25 we will start our own MINISTRY OF SOUND.

Regards,</description>
		<content:encoded><![CDATA[<p>Isaac, we can´t announce it yet but there will be a LOT of NOISE.</p>
<p>Our problem is that the more NOISE we make now the more MONEY we lose, cause<br />
we buy our routers for 50 euros aprox and sell them for 25.  But we are<br />
making our own routers, they will be ready in September.  Until then, Fon<br />
will be for a smaller crowd.  Then when we pay 25 for our routers and we<br />
sell them for 25 we will start our own MINISTRY OF SOUND.</p>
<p>Regards,</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Martin Varsavsky</title>
		<link>http://english.martinvarsavsky.net/fon/launching-the-bills.html#comment-789</link>
		<dc:creator>Martin Varsavsky</dc:creator>
		<pubDate>Fri, 26 May 2006 12:48:11 +0000</pubDate>
		<guid isPermaLink="false">http://192.168.1.2/en/?p=330#comment-789</guid>
		<description>Gerhard, 

The alien can use the 5 days anytime during the calendar year.

Regards,</description>
		<content:encoded><![CDATA[<p>Gerhard, </p>
<p>The alien can use the 5 days anytime during the calendar year.</p>
<p>Regards,</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: gerhard</title>
		<link>http://english.martinvarsavsky.net/fon/launching-the-bills.html#comment-788</link>
		<dc:creator>gerhard</dc:creator>
		<pubDate>Fri, 26 May 2006 11:44:43 +0000</pubDate>
		<guid isPermaLink="false">http://192.168.1.2/en/?p=330#comment-788</guid>
		<description>&quot;Fon will charge 2 euros or dollars per 24 hours of usage on any Fon hotspot if the Alien buys 5 days of usage&quot;

this statement remains a little bit unclear for the potential bills reading this...

..does this mean: a bill has to login continuously for 5 days, or does this only mean, a bill will pay 5 tickets a 24 hours for discontinual use for a better price...

i dont know..

could you explain this point to the audience pse?

thank you very much</description>
		<content:encoded><![CDATA[<p>&#8220;Fon will charge 2 euros or dollars per 24 hours of usage on any Fon hotspot if the Alien buys 5 days of usage&#8221;</p>
<p>this statement remains a little bit unclear for the potential bills reading this&#8230;</p>
<p>..does this mean: a bill has to login continuously for 5 days, or does this only mean, a bill will pay 5 tickets a 24 hours for discontinual use for a better price&#8230;</p>
<p>i dont know..</p>
<p>could you explain this point to the audience pse?</p>
<p>thank you very much</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: isaacb</title>
		<link>http://english.martinvarsavsky.net/fon/launching-the-bills.html#comment-787</link>
		<dc:creator>isaacb</dc:creator>
		<pubDate>Fri, 26 May 2006 10:58:31 +0000</pubDate>
		<guid isPermaLink="false">http://192.168.1.2/en/?p=330#comment-787</guid>
		<description>After being following the FON movement since the start of it on this blog, and then on the media in general, I still think that many people around us, POTENTIAL FUTURE FONEROS still dont know what FON is and what kind of advantages could get  by FONEAR their routers to the FON community. 

I am talking about this just because I talk to so many people about FON and many of them JUST DONT KNOW IT.

Blogs in general and media has been the TOOL for FON but, FON should be able to penetrate more with in the target since the BILL&#039;s are coming and people can make profit out of it.

How FON could be able to make loads of NOISE on the media when launching the BIILS? 

More Viral Marketing? 

Specific Actions Worldwide? 

How is FON going to compete with giants (spending billions marketing wise) to tell people that FONEAR their routers and pointing them to the streets will help to eliminate RIPP OFF  from companies such as Vodafone for example?</description>
		<content:encoded><![CDATA[<p>After being following the FON movement since the start of it on this blog, and then on the media in general, I still think that many people around us, POTENTIAL FUTURE FONEROS still dont know what FON is and what kind of advantages could get  by FONEAR their routers to the FON community. </p>
<p>I am talking about this just because I talk to so many people about FON and many of them JUST DONT KNOW IT.</p>
<p>Blogs in general and media has been the TOOL for FON but, FON should be able to penetrate more with in the target since the BILL&#8217;s are coming and people can make profit out of it.</p>
<p>How FON could be able to make loads of NOISE on the media when launching the BIILS? </p>
<p>More Viral Marketing? </p>
<p>Specific Actions Worldwide? </p>
<p>How is FON going to compete with giants (spending billions marketing wise) to tell people that FONEAR their routers and pointing them to the streets will help to eliminate RIPP OFF  from companies such as Vodafone for example?</p>
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