Yesterday I spent my first day working on the launch of FON in Japan. I met many prominent business leaders. I asked many questions and I must say I am confused. FON´s formula of hiring amazing local teams and compensating them with salary and a good stock option package may not work in Japan. Google and Yahoo are a good example of this. Google entered Japan with the salary and stock option formula, and so far it has not succeeded. Yahoo, instead, chose to team up with a local partner. And it is HUGE. There´s Yahoo everywhere in Japan.

What should FON do? Should we follow the Google model or the Yahoo model? At the same time Japan is perfect for FON. Tremendous bandwidth penetration, no large organized WiFi efforts, enormous usage of WiFi enable devices including laptops, pdas, PSPs, Nintendo DS, and now WiFi enabled digital photography.

Follow Martin Varsavsky on Twitter: twitter.com/martinvars

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kenji mori on April 11, 2006  · 

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