To launch FON in a country we need a local web site, an e commerce platform, a local blog, a round of press/bloggers conferences that I attend explaining what FON is and lastly a compelling offer for the social router, say around 10 euros. We are getting ready to launch in India and are interested in finding a techie/blogger who can help us set the site in India, build the e commerce platforms so we send our routers from Taiwan and the payments platforms in India. If anyone has candidates pls refer them to me. In other countries we manage with teams of 3 people. We need to build such team in India. The don´t advertise at FON, our key expenditure is the subsidy on the routers to get many FONeros.

Follow Martin Varsavsky on Twitter: twitter.com/martinvars

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